Responsibilities: Design and implement promotional strategies to maximize engagement and lifetime value. Plan, execute, and monitor promotions across multiple channels, including email, push notifications, and in-app messaging. Analyze campaign effectiveness using key performance indicators (KPIs) and provide actionable insights. Prepare regular reports to track progress and inform future strategies. Develop tailored lifecycle models to optimize player onboarding, retention, upsell, cross-sell, and reactivation. Set up and manage automated campaigns triggered by player behaviors. Utilize predictive analytics to identify at-risk players and implement targeted retention tactics. Design and optimize customer lifecycle journeys, player segmentation, and VIP programs