Responsibilities

• Design and build automated customer journeys across the full lifecycle.
• Develop segmentation strategies that enable personalised, behaviour-driven communications.
• Build nurture, retention and reactivation programmes across the database.
• Identify and test new lifecycle opportunities as products and services are added to the portfolio.
• Take ownership of database monetisation across our portfolio of brands.
• Develop cross-sell and upsell opportunities across automotive and consumer products.
• Work with senior leadership to identify and test new revenue streams.
• Track and report on commercial performance of all lifecycle activity.
• Plan and deliver email and SMS campaigns in support of the above strategies.
• Coordinate with internal creative and development teams.

Requirements

• Minimum 2 years’ experience in CRM, email marketing or lifecycle marketing.
• Strong commercial mindset with a clear focus on driving measurable results.
• A self-starter who can identify and act on opportunities within a framework, rather than simply executing tasks.
• Experience using marketing automation platforms.
• Excellent written communication and copywriting skills.
• Strong analytical and reporting abilities.
• Comfortable working with customer data and segmentation.
• Working knowledge of GDPR as it applies to CRM and lifecycle marketing - including consent, legitimate interest, suppression lists, data retention and preference centres.

Preferred

• Experience within lead generation, automotive, finance, insurance or consumer services.
• Experience with SMS and WhatsApp marketing.
• Experience with CRM systems and customer databases.
• Understanding of digital marketing and customer acquisition.
• No automotive experience is required. We welcome applications from candidates who have worked in sectors such as e-commerce, subscription businesses, travel, fintech, retail or other data-rich, customer-focused industries.

Benefits

• Casual dress
• Company events
• Company pension
• On-site parking