Responsibilities

• Design, build, and continuously optimise automated email journeys including but not limited to: welcome series, post-purchase communications, abandoned cart and checkout flows, and re-engagement campaigns.
• Support the wider marketing campaign calendar, planning, creating and executing CRM activity that aligns with agreed brand, promotional and commercial plans.
• Utilise customer behavioural and transactional data to develop targeted and dynamic campaigns tailored to different segments of our audience. Ensure localisation and optimisation across international markets, liaising with internal Global teams.
• Take ownership of email copy and creative, developing and optimising performance-focused content while collaborating with Brand & Creative on larger campaigns and more complex creative requirements.
• Identify opportunities to grow and improve the quality of the CRM database, optimising customer data capture and consent across key touchpoints.
• Analyse customer behaviour across the lifecycle, from first visit and sample order through to purchase and repeat purchase.
• Identify bottlenecks and commercial opportunities in the funnel and propose improvements together with E-commerce and Performance.
• Conduct cohort, segmentation, and behavioural analysis to inform retention strategy.
• Produce ongoing reports (GA4, Google Data Studio, in-platform) and ad hoc insights for the team and organization.
• Develop and execute strategies to increase repeat purchase, loyalty and customer value, using structured A/B testing to continuously optimise lifecycle communications and journeys.

Requirements

• 3+ years’ experience in CRM, lifecycle marketing or a broader marketing role, ideally within an ecommerce or consumer brand environment.
• Confident working with CRM and analytics platforms such as Braze or Klaviyo, using customer data and segmentation to build audiences, optimise journeys, measure performance and drive continuous improvement.
• Confident copywriter with a strong creative eye, able to write compelling, on-brand marketing copy and create engaging email assets using creative tools such as Canva and Photoshop.
• Structured, proactive and comfortable taking ownership, with a strong bias for testing, optimisation and continuous improvement. Enjoys working collaboratively across Marketing, Brand, Creative and Ecommerce to improve the customer journey and drive sustainable growth.
• A love of interiors and interest in what inspires people when decorating their homes.

Preferred

• A genuine love of interiors is a big one for us. You’ll have an understanding of the latest trends and our customers, and be interested in what inspires people when decorating their homes. You’ll be able to turn these insights into relevant, engaging communications that feel unmistakably Hovia.

Benefits

• 27 days’ holiday + bank holidays (pro rata), with the option to buy or carry over days
• Flexible hours & hybrid working
• Free onsite parking, Bike to Work & Season Ticket Loan schemes
• BUPA cash plan and Health Assured Employee Assistance & Wellbeing Programme
• Pension scheme
• Regular team socials, including monthly yoga and seasonal celebrations