Own and evolve a content-led email program that blends editorial storytelling with on-site CRM to drive engagement, store visits, and a differentiated email channel experience.

• Responsibilities: Plan campaigns around trading priorities, with a clear content hierarchy and a distinct email point of difference.
• Responsibilities: Build and optimise broadcast and automated journeys using our ESP to shift from product-led sends to editorial storytelling.
• Responsibilities: Drive acquisition via email capture overlays and lead-generation initiatives that grow the CRM database.
• Responsibilities: Collaborate with Brand, Creative, Buying and Merchandising to brief and deliver campaigns with impact.
• Responsibilities: Use campaign data to identify trends, support A/B testing, and continually improve engagement and creative effectiveness.
• Responsibilities: Review performance at campaign level and share insights to inform future activity.
• Responsibilities: Review performance at both individual email and wider campaign level, feeding back key product and campaign insights to relevant stakeholders and applying learnings to improve future activity.

• Previous experience in CRM, email marketing or digital marketing, with hands-on use of an ESP.
• Strong organisational skills, with the ability to manage schedules, priorities and multiple campaigns in a fast-paced trading environment.
• Commercial awareness, with an understanding of how CRM can support store footfall, retention and loyalty in a content-led environment.
• A passion for creativity and storytelling, with strong copywriting skills to brief and shape engaging content, helping give the email channel a clear point of difference.
• A test-and-learn mindset, with an interest in using data and A/B testing to continuously improve campaign performance.
• A proactive, positive approach and the ability to communicate effectively while contributing confidently within a collaborative team.
• Passionate about The Works, our customers and creating content that inspires customers to engage with the brand and visit our stores.

• 💪 25% Colleague Discount! - Plus, exclusive Double Discount days!
• 😎 MyWorks - Access exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech and more
• 🏡 Family Friendly Leave - Enjoy some time well spent with enhanced maternity, paternity and adoption pay.
• 🚀 Holiday – 33 days including bank holidays.
• 💃 Holiday Purchase - Purchase an additional 5 days
• 🎓 Can-Do Academy - Grow your skills and career with instant access to further training and development in areas that interest you.
• 💸 Stream - Claim early access to 50% of your wages as you earn them – for when ‘life’ happens!
• 🏬 Share Scheme - Unleash your inner Monopoly mogul and own a piece of The Works!
• 💛 24/7 support for you and your family - Through our partnership with the Retail Trust who provide an Employee Assistance Programme and so much more!
• 🩺 Healthcare Cash Plan – To support your everyday healthcare costs