CRM Executive

London, UK (Hybrid)

£30K/yrMid LevelFull time

Posted 10 days ago

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Job Summary

The CRM Executive will own planning and executing multi-channel CRM campaigns across the reader lifecycle, driving acquisition, in-life engagement, upsell, renewal and winback while reporting performance to stakeholders.

  • Own multi-channel campaign planning and execution across the reader lifecycle
  • Lead the creation and optimization of customer journeys and campaigns
  • Present activity results and plans to stakeholders and cross-functional teams

Job Description

Responsibilities

  • The CRM Executive will be planning and Implementing multi-channel CRM activity across the reader lifecycle
  • Plan, develop and implement multi-channel campaigns such as but not limited to; acquisition, in-life, upsell/cross-sell, renewal, winback
  • Deliver multi-channel and measurable customer campaigns and journeys
  • Presenting plans and activity performance to a broad range of stakeholders, taking part in team and cross functional meetings

Requirements

  • Experience of building campaigns using a CRM tool (ideally Braze but not essential)
  • Experience of marketing performance tracking, analysis and reporting
  • Experience in audience-centric, data-driven marketing
  • Experience of executing activity across email, but other channels would be a bonus

Preferred

  • Experience of executing activity across email, but other channels would be a bonus
  • some experience building campaigns using CRM tool (ideally Braze but not essential) might be desirable as a bonus

Benefits

  • You'll have 30 days of annual leave per year (plus bank holidays) with the option to purchase an additional 5 days.
  • Our pension scheme is generous; if you contribute 5% then we will contribute 8-12% (depending on your age).
  • employees are given 2 volunteering days annually and the option of payroll giving.
  • Season ticket loans are also available.
  • You are entitled to private healthcare, life cover, income protection, and eye tests. You can also opt in to dental insurance.
  • enhanced maternity, paternity, adoption and shared parental leave policies.
  • We also support our employees by offering an IVF, menopause, baby loss, and trans equality policy.
  • access to our employee benefits platform which provides tailored support for health and wellbeing. In addition, we also offer free yoga and pilates classes. These run alongside our corporate gym membership and cycle to work scheme.
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The Guardian

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Guardian News & Media (GNM) publishes theguardian.com, one of the world’s leading English-language newspaper websites. It also has a presence in the US and Australia as Guardian US and Guardian Australia. Traffic from outside of the UK now represents around two-thirds of the Guardian’s total digital audience. In the UK, GNM publishes the Guardian newspaper six days a week, first published in 1821.The Guardian is renowned for its agenda-setting journalism including, most recently the Cambridge Analytica, Paradise and Panama Papers investigations as well as the Pulitzer Prize and Emmy-winning NSA revelations.

London, England, GBR
2.8K employees (1,581 in marketing)
0% recommend to a friend

Traffic Signals

Monthly Visitors
338.1M
Monthly Google Ads Budget
$30.6K
Traffic Source Mix
Search
42.8%
Direct
50.1%
Referral
4.5%
Social
2.1%
Paid
0.4%

Headcount Trend

Current headcount: ~2.8K

Marketing Team

Marketing Team Size
1,313 (47% of company)
Marketing Roles Posted (Last 30 Days)
4

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