CRM and Email Marketing Executive

Manchester, UK (Hybrid)

£30K/yr – £34K/yrMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own end-to-end email campaigns and audience management across client accounts, with strict GDPR compliance and data quality at the center.

  • Campaign execution: Build, test, and deploy emails across multiple clients with QA and delivery calendars.
  • Audience & data: Create segments from demographic, behavioural and transactional data and ensure clean imports into CRM/ESP.
  • Optimization & reporting: Monitor metrics, run A/B tests, and provide insights to improve performance.

Job Description

Responsibilities

  • Build, test and deploy email campaigns across multiple client accounts.
  • Manage campaign schedules and ensure timely delivery.
  • Carry out quality assurance checks on all communications.
  • Ensure campaigns follow email marketing best practice and client requirements.
  • Troubleshoot campaign issues when required.
  • Create and maintain audience segments using customer data.
  • Build segment conditions based on demographic, behavioural and transactional criteria.
  • Support the delivery of personalised and targeted communications.
  • Work with client requirements to identify the appropriate audiences for each campaign.
  • Import and validate customer data into CRM and email marketing platforms.

Requirements

  • 2+ years' experience in email marketing, CRM marketing or marketing automation.
  • Experience using email marketing platforms such as Dotdigital, Bloomreach, HubSpot, Salesforce Marketing Cloud, Mailchimp or similar.
  • Strong understanding of email marketing best practice.
  • Experience creating audience segments and segment conditions.
  • Experience importing and managing customer data.
  • Ability to interpret campaign performance metrics.
  • Excellent attention to detail.
  • Strong organisational skills.
  • Confident working with data and spreadsheets.
  • Excellent written communication skills.

Preferred

  • Experience working within ecommerce, entertainment, membership organisations or events.
  • Experience with marketing automation journeys.
  • Experience using CRM and email marketing software.
  • Knowledge of Google Analytics.
  • Good excel skills.

Benefits

  • Company pension
  • Flexible schedule
  • Flexitime
Winners FDD Ltd logo

Winners FDD Ltd

Winners increases participation, revenue and fan engagement in the sports industry. We are Customer Intelligence Specialists who provide Strategic Marketing Consultancy and a range of other CRM (Customer Relationship Management) and Data Services to some of the world's most ambitious sports organisations.Winners implement the CRM processes used by the most successful companies in the world, aligned to the size of your organisation and business goals. When sports organisations emulate the data-driven approach to customer engagement used by brands such as Amazon, Netflix, and eBay, the natural loyalty, passion and excitement they create results in increased ticket revenue, higher merchandise sales, greater participation, and partners and sponsors who are prepared to invest more.Our success stems from our globally renowned experience combined with our ability to operate an agile and lean business from the heart of Manchester. Whether you’re taking your first steps into the data driven world, or already have advanced processes in place, Winners is equipped to provide a tailored approach to suit your specific business needs. Take a look at some of the services we offer... https://winnersfdd.com/what-we-do/

Founded in 2013
Manchester, England, GBR
48 employees (3 in marketing)

Traffic Signals

Monthly Visitors
1.6K
Traffic Source Mix
Search
43.6%
Direct
34.8%
Referral
14.4%
Social
4.9%
Paid
1.1%

Headcount Trend

Current headcount: ~48

Marketing Team

Marketing Team Size
3 (6% of company)