CRM Email Marketing Executive

Northampton, North Northamptonshire, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own the email and journey marketing loop for education marketing, turning data into personal, tested campaigns that lift engagement and conversions across email and adjacent channels.

  • Email and journey ownership: Build, test, and optimise automated flows in Marketing Cloud for segmented B2B and B2E audiences.
  • Audience and Testing: Manage data, segmentation, testing, and multi-channel deployment to improve results.
  • Insights and Channel Enablement: Analyze results and push improvements across email, SMS and social to boost engagement.

Job Description

Responsibilities

  • Build and deliver email campaigns (B2B & B2E) in Salesforce Marketing Cloud
  • Create and optimise automated customer journeys and segmentation
  • Use personalisation, dynamic content and A/B testing to improve performance
  • Manage data, audience selection, testing and campaign deployment
  • Analyse campaign results and provide actionable insights to boost engagement and conversion
  • Support development of multi-channel capabilities (email, SMS, social)
  • Collaborate with creative and marketing teams to ensure brand consistency

Requirements

  • Experience in email marketing / marketing automation
  • Familiarity with Salesforce Marketing Cloud (Pardot desirable)
  • Strong analytical skills and attention to detail
  • Able to manage multiple campaigns and deadlines
  • Confident communicator with good Excel skills
  • Team-oriented with a data-driven mindset
  • This role requires a DBS

Preferred

  • Exposure to Microsoft Dynamics
  • Familiarity with Google Analytics
  • Understanding of marketing automation and customer journeys
Bright Horizons UK logo

Bright Horizons UK

This is more than childcare. This is childhood. We have a network of over 300 Bright Horizons nurseries delivering exceptional care and education. In our nurseries, our teams practice our unique Nurture Approach; an evidence-based blend of holistic learning alongside support for children’s emotional wellbeing. These key elements are seamlessly woven into daily nursery life to nurture your child as a whole – sparking their curiosity, building emotional resilience, and giving them a strong sense of self alongside practical skills. Begin a career that matters. You’re the difference. At Bright Horizons, our people make us who we are. You’ll be appreciated for your talents, accomplishments, and individuality. You’ll gain a true sense of inclusion and belonging, and feel encouraged to bring your unique perspectives and personality to work. - Secured a ranking for the 20th year-in-a-row on the UK’s Best WorkplacesTM List (super large category) - Ranked 13th on the 2024 UK’s Best WorkplacesTM for Women list - Ranked 18th on the 2024 UK’s Best Workplaces for DevelopmentTM list - Ranked 17th on the Best Workplaces for WellbeingTM list Work+Family Solutions Helping you look after your people, nurture talent, and grow your business. This is working. From Back-Up Care and Workplace Nurseries to Coaching & Development, our comprehensive, practical solutions enable your people to thrive in life and perform at their best. We remove barriers to talent, performance and diversity in your business by supporting your people in life. We offer: - Essential Help - practical support that empowers your people to focus on the task at hand - Expert Advice & Support - specialist guidance & coaching that enables your people to get the most from work and lifeWe partner with leading employers around the world, across nearly every industry, helping to increase productivity and engagement, enhance employee wellbeing, and improve recruitment and retention.

Founded in 1985
Northampton, England, GBR
867 employees (24 in marketing)

Traffic Signals

Monthly Visitors
163.9K
Monthly Google Ads Budget
$22
Traffic Source Mix
Search
47.5%
Direct
43.5%
Referral
7.6%
Social
0.9%
Paid
0.5%

Headcount Trend

Current headcount: ~867

Marketing Team

Marketing Team Size
24 (3% of company)
Marketing Roles Posted (Last 30 Days)
2