CRM Campaign Coordinator at SailGP | London, UK

SailGP

CRM Campaign Coordinator

London, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 1 month ago

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Job Summary

Own SailGP fan engagement campaigns end to end across channels, from planning and automation to data-driven optimization and reporting, with a heavy emphasis on testing, data integration, and cross-team coordination.

Campaign execution and optimization across Eloqua and Movable Ink for personalised fan experiences.
Own data collection, segmentation, and analytics to drive engagement, retention, and revenue growth.
Collaborate with Campaign Lead and Tech to expand data points and ship digital products that improve fan journeys.

Job Description

Campaign Planning, Build and Deployment
Design, build, and manage complex multi-channel campaigns (email, web pages, push, in-app, social) using Eloqua’s tools and capabilities
Develop and maintain automated campaign workflows to optimise campaign performance and ultimately enhance the fan experience
Troubleshoot technical issues, identify opportunities for optimisation, and implement best practices for campaign deliverability, engagement, sales and segmentation
Champion a test and learn approach, ensuring each campaign has a clear objective and clear hypothesis that is being challenged
Work closely with the Campaign Manager and wider Fan Engagement team on the outbound comms calendar to ensure campaigns are resourced, planned and built on time
Support the implementation and deployment of dynamic content and personalised creative solutions, including Movable Ink experiences, ensuring timely delivery and alignment with campaign objectives.
Campaign Reporting and Recommendations
Own the delivery of weekly, monthly and campaign-specific reporting that provides clear performance analysis, audience insights, trend identification and actionable recommendations.
Translate campaign and behavioural data into strategic insights that support fan engagement, retention and revenue growth objectives.

Extensive experience in campaign deployment role - client or agency side - managing lifecycles and high volume campaigns
Experience driving growth (data records and revenue) from a complex database with highly personalised communications
Specialist knowledge of marketing technology/automation platforms - eg, Eloqua
Specialist knowledge of headless content management systems - eg, Contentful
Ability to understand data to drive changes in fan behaviour
Able to prioritise workload in a high output environment
Able to filter high volumes of information to focus on key insights
Specialist knowledge of communication channels - email, push, in-app, web, social
Personable with ability to persuade and influence stakeholders
Collaborative and influential communicator in-person and virtually

Experience using Jira to track responsibilities and CMS updates in product development cycles.
Fan-centric mindset (desirable attitude/approach).
Awareness and passion for the sports industry.

SailGP

SailGP, the world’s most exciting racing on water, is grand prix racing like you’ve never seen before – and one of the world’s fastest growing sport and entertainment properties. Flying identical, high-tech F50 boats faster than the wind, at speeds close to 100 km/h are driven by the sport’s top athletes. Leaders in purpose driven and sustainable sport, SailGP is showing how sport can inspire change with the world-first Impact League: a second podium for the planet, with teams scored on purposeful action in addition to their racing skill. SailGP promotes best-in-class environmental and DEI policies for lasting positive impact in our #RacefortheFuture.

Founded in 2018

London, England, GBR

458 employees (100 in marketing)

www.sailgp.com