Responsibilities

• Develop and execute influencer marketing strategies aligned with brand objectives
• Identify and source relevant creators across TikTok, Instagram, YouTube and emerging platforms
• Build and maintain strong relationships with influencers, agents and talent managers
• Lead campaign management from briefing through to reporting and post-campaign analysis
• Negotiate influencer rates, contracts and deliverables within budget
• Collaborate closely with social, brand and content teams to ensure campaigns are integrated across channels
• Monitor influencer trends, platform updates and competitor activity to identify new opportunities
• Track and report on campaign performance, providing insights and recommendations for optimisation
• Manage gifting, paid partnerships, affiliate activity and ambassador programmes where relevant
• Ensure all influencer content aligns with brand guidelines and compliance requirements

Requirements

• Previous experience in influencer marketing, creator partnerships or social media marketing
• Strong understanding of social platforms, creator culture and digital trends
• Experience managing influencer campaigns from strategy to execution
• Excellent communication and relationship-building skills
• Strong negotiation and organisational abilities
• Comfortable analysing campaign performance metrics and reporting on ROI
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously
• Experience using influencer marketing platforms and analytics tools is a plus

Benefits

• 25 days annual leave, plus Bank Holidays, christmas shutdown, the day for your birthday
• Loyalty Holidays (accrue 1 extra day per anniversary year up to 5 extra days)
• X2 wellness days or £100 allowance
• Hybrid working (2 days in the office, three days from home)
• Flexi-hours, our full hours are 9-5:30, but core hours are 10-4:00, the remaining hours outside of this (if you're an early bird or night owl) are up to you to decide when to work
• Discretionary Bonus (this will be part fixed salary % and part flexi % based on performance metrics - all bonuses are subject to business performance)
• Monthly Campfire value awards
• Free fruit, snacks and plenty of beverages to keep you full for the day
• Regular social events including the big summer and christmas parties
• Enhanced maternity, paternity, adoption leave, shared parental and fertility journey support policies