Creator Director at Buttermilk | London, UK

Creator Director

London, UK (Hybrid)

Salary Not AvailableSenior Level6+ years expFull time

Posted 4 months ago

Job Summary

Own the Uber US creator program end-to-end: set standards, manage creator quality, negotiate partnerships, and lead cross-functional execution to maximize cultural relevance and commercial impact.

Creator Quality & Standards: gatekeeper for output across Uber US, define selection criteria and benchmarks
Negotiation & Partnerships: lead high-value negotiations, build rate guidance, and long-term talent frameworks
Ops & Training: upskill Creator Services, standardize processes, handoffs, and performance measurement

Job Description

Responsibilities

Act as the quality gatekeeper for all creator work across Uber US.
Define and continuously evolve creator selection criteria aligned to Uber’s brand positioning, audience, and performance goals.
Set clear benchmarks for content excellence across platforms (TikTok, Instagram, YouTube, etc.).
Ensure consistency across all program types: always-on, seasonal campaigns, cultural moments, product launches, and ambassador programs.
Partner closely with Strategy, Campaign and Client Services to ensure creator output delivers against Uber’s commercial and brand objectives.
Conduct regular audits of creator output and feedback loops to elevate standards.
End-to-End Creator Management Training & Capability Building
Own the upskilling of the Uber-dedicated Creator Services team across the full creator lifecycle.
Design and deliver structured training covering:
Creator sourcing and vetting methodology

Requirements

6+ years’ experience in influencer or creator marketing
Proven experience leading managers within an agency environment
Strong background in talent negotiations and agent relationship management (including celebrity and VIP talent partnerships)
Experience partnering closely with client-facing and delivery teams
US market experience

Preferred

Benefits

Private Medical Insurance
Juno Wellbeing Credits
Hybrid Working (London)
£200 Home Office Setup Budget
Night Key Membership
Birthday Leave
Learning & Development Budget
Friday 2PM Finish

Buttermilk

We’re community-first. We’re creator experts. We’re independent. We’re Buttermilk.Creators sit at the heart of communities – and are indispensable to brand success. We know this, we understand this, we live and breathe this. Which is why we are the community-first creator marketing agency.Since 2016, we’ve been using this principle to launch, reinvent and ignite obsession for some of the world's most recognisable brands – Prada, Dyson, Armani, Gap, Estée Lauder, Marc Jacobs, Mugler and Revlon.The key to our success? Brand Fans. Our proprietary gifting service that connects you with your fans who sit at the heart of communities and pop culture. Think traditional seeding, but supercharged. We hand-select each creator that partners with your brand and inspire them to produce ultra-high-quality UGC that provokes irresistible chemistry, connection and advocacy.Operating from London, Dubai and Miami, our global hubs allow us to connect with clients IRL, and be immersed in culture worldwide. Our full-funnel, multi-tier creator campaigns and programmes expertly position your brand into the epicentre of conversation – driving powerful resonance and timely relevance.For us, community isn't a buzzword – it's our core.

Founded in 2016

London, England, GBR

136 employees (38 in marketing)

www.buttermilk.com