Responsibilities

• Creative strategy, ideation and briefing
• Lead creative ideation and concept development for paid social campaigns across Meta, TikTok, and emerging platforms
• Write clear, detailed, high-standard creative briefs that designers and editors can execute without ambiguity
• Translate performance data, client goals, and audience insights into creative direction that drives results
• Continuously generate, test, and iterate on new angles, hooks, formats, and concepts
• Work within the group's creative briefing workflow, ensuring briefs move through the pipeline on time and to standard
• Ad copy and creative development
• Write and refine ad copy including hooks, primary text, and headlines aligned to platform best practices
• Support creative iteration by developing new angles from winning concepts
• Ensure creative output aligns with brand voice while remaining performance-led

Requirements

• Employment Type: Full-Time
• Location: Fully Remote (UK)
• Salary: £28k – £30k
• Proven experience in Creative Strategy roles (explicit years not provided)
• Experience with paid social advertising
• Experience with ad copywriting and performance-led creative
• Email marketing experience, including campaigns and/or automations
• Attention to detail and ability to work in fast-paced, remote environment

Preferred

• Strong understanding of paid social advertising, Meta and TikTok preferred

Benefits

• Fully remote
• 30 days annual leave
• monthly team days and socials