Creative Strategist

London

About U

sAt Simmer, we're on a mission to make healthy eating effortless

.We create chef-made, high-protein meals inspired by flavours from around the world, making it easier for busy people to eat well every day

.
What started with £10 worth of ingredients and a handful of family recipes has grown into one of the UK's fastest-growing businesses. In both 2025 and 2026, Simmer was recognised by The Sunday Times as the UK's 5th fastest-growing private compan

y.
We're proud of that recognition, but we're much more interested in what comes ne

xt.Simmer was founded by brothers Simmy and Jhai, who built the business alongside university, full-time jobs and countless late nights in the kitchen before taking the leap and committing to it full time. That mindset still shapes the business tod

ay.
We're a deliberately lean team, which means people here get unusually close to the work, the customers and the decisions that shape the business. We care far more about potential and trajectory than titles and look for people who are curious, commercially minded and willing to take owners

hip.
There's still a huge amount to build, and we think we're only at the begin

ning.This is a fully founder-led business with no private equity and no corporate layers. The founders still run the company, set the standard and stay close to the

work.
For the people who join Simmer, that means real ownership, real responsibility and the chance to solve meaningful problems that genuinely move the business. If you're someone who wants your ideas to shape the growth of one of the UK's fastest-growing consumer brands, not just contribute to it , you'll feel at home

here.
T

he Role
Great advertising starts with understanding

people.Not with beautifu

l edits.Not with clev

er copy.And not by copying what's already

working.
At Simmer, we believe the best creative comes from understanding why people buy, what stops them buying, and how to turn those insights into advertising that changes b

ehaviour.
We're looking for a Creative Strategist who is endlessly curious about people, culture and consumer psychology. Someone who gets excited by uncovering an insight, turning it into a creative idea and then watching the data prove whether they w

ere right.
You'll work at the intersection of Growth, Creative and Brand, partnering closely with founders and a high-performing team to create the next generation of ads that fuel Simmer's growth. Creative sits at the heart of our growth strategy because our ambition isn't just to build a food business. We're building a media company that happens to sell meals. Every advert, every piece of content and every creative insight is an opportunity to grow th

e business.
This isn't a traditional strategy role, you won't spend weeks writing decks that nev

er get made.You'll spot an insight on Monday, brief it on Tuesday, review performance by Thursday and already be testing the next iteratio

n on Friday.
If you're energised by pace, ownership and seeing your ideas have a measurable commercial impact, we'd love to h

ear from you.
What y

ou'll be doingYou'll be responsible for finding the ideas that becom

e winning ads.That

• means you'll:Turn customer insights into creative concepts that driv
• e acquisition.Develop hooks, messaging angles and creative territories for Me
• ta and TikTok.Write clear, actionable briefs for editors, creators
• and designers.Analyse performance data to understand why creative
• wins or loses.Build structured testing plans to improve creative out
• put over time.Identify emerging trends, formats and opportunities befor
• e competitors.Work closely with Growth, Brand and Creative to continuously improv

e performance.
Success isn't measured by how many

ideas you have.It's measured by how many ideas make the

business grow.
You'll t

• hrive here if...You're fascinated by why pe
• ople buy things.You naturally notice trends befor
• e everyone else.You save adverts because you want to understand
• why they worked.You can generate ten ideas instead of stoppi
• ng at the first.You enjoy fast feedback and improvin
• g your thinking.You care more about finding the best answer than protectin
• g your own idea.You're commercially minded and want your work to have me

asurable impact.
What

we're looking forWe're much more interested in potential than yea

rs of experience.You'll likely have experience in creative strategy, performance marketing, paid social or a social-first consumer brand, but what matters most

is how you think.
We're looking

• for someone with:Strong c
• reative judgement.Co
• mmercial instinct.Curiosity about cust
• omers and culture.Excell
• ent communicati
• on.High
• ownership.Low ego.
• A bias for action.The ability to learn quickly and im

prove even faste

• r.
  Why join Simmer?Build one of the UK's fastest-growi
• ng consumer brands.Work directly with founders who care deeply ab
• out great creative.See your ideas go live i
• n days, not months.Work alongside talented people across Growth,
• Brand and Creative.Have genuine owne
• rship from day one.Grow as

the business grows.