Creative Strategist

UK (Remote)

£75K/yr – £90K/yrMid Level2+ years expFull time

Posted 1 day ago

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Job Summary

Own the end-to-end creative strategy for paid social campaigns on Meta and TikTok, combining hands-on production with data-driven optimization and an iterative testing loop.

Own the end-to-end creative strategy for paid social campaigns
Use AI tools to generate assets and guide briefs
Analyze data to improve performance and inform test hypotheses

Job Description

Responsibilities

Developing creative concepts, angles, and hooks for Meta and TikTok campaigns
Writing sharp, detailed briefs for AI image and video generation, and directing output through to finished assets
Data analysis to uncover valuable insights
Tracking how your creative performs, forming hypotheses, and iterating with the data
Producing hands-on work daily, hooks, copy variants, edit briefs, asset QC
Feeding the team's testing pipeline and shared learnings

Requirements

2+ years in creative strategy or performance creative for paid social
Equal parts analytical and creative, curious about why an asset worked, not just that it did
Working fluency with AI creative tools and real hunger to go deeper
Strong writing and communication skills
A self-starter who does the unglamorous work as well as the exciting parts
DTC / e-commerce experience necessary