Responsibilities

• At Ashtons, you''ll oversee the quality and consistency of our marketing output across the business. This will include monitoring social media activity from our branch teams, making sure property advertising is being posted consistently, reviewing the work produced by our photographers and ensuring the standard of photography and content reflects the Ashtons brand.
• You'll regularly visit our estate agency offices, work with teams to improve their marketing output and help ensure the brand is presented consistently across every location.
• At Mortgageable, the role will be more hands-on creatively. You'll help create new website content, design social media campaigns and posts, develop creative ideas, review and monitor Google Ads and Meta activity, and continually look for ways to improve how the business presents and markets itself.
• Across both businesses, you'll also have the opportunity to develop and improve our existing brands. We have established brand styles, templates and guidelines, but they're not set in stone. We want someone capable of looking at what we do now and making it better.
• What success looks like in the first year: make marketing look better and more consistent across offices, improve photography and property presentation standards, strengthen social and website content, monitor digital advertising, and regularly bring forward new ideas for both businesses.
• Ultimately, we''re looking for someone who can gradually take greater ownership of our marketing and become someone we trust to protect, develop and push both brands forward.

Requirements

• We’re looking for someone with a design or creative background and has developed a broader understanding of marketing.
• You’ll ideally be comfortable working with tools such as Adobe Creative Suite, Canva and Figma, alongside a working knowledge of Google Ads and Meta advertising.
• You must be comfortable using a camera and understand composition, lighting, framing and what makes a strong image or piece of content.
• You'll also need to be:
• Highly creative with an excellent eye for design
• A self-starter who regularly brings new ideas
• Confident enough to challenge work that isn't up to standard
• Organised and able to oversee marketing activity across multiple locations
• Commercially minded rather than creative for creativity's sake
• Comfortable working directly with senior management

Preferred

• Previous property, estate agency or mortgage experience would be advantageous, as would a good understanding of how property should be photographed, presented and marketed, but it isn't essential for the right person.