Responsibilities

• Set and own our social and content strategy, including a written strategy within your first 30 days and a monthly report on performance and what you are changing
• Own and manage all organic social media platforms, including Instagram, TikTok and Pinterest
• Own our paid social strategy and the creative behind it, including audience targeting, budget recommendations and reporting on return
• Plan, create and post engaging video and visual content that reflects our brand and products
• Capture BTS content from the G&O studio, including embroidery, personalisation, packaging and team moments
• Develop creative ideas and lead campaign planning, shoots and storytelling
• Work with Bridal influencers, manage freelance content creators and build a network of collaborators, as well as our ShopMy affiliate account
• Own our gifting calendar and the commercial terms we agree with creators
• Create and schedule podcast content for Here Comes The Bride across G&O channels
• Support the creation of visual assets for email campaigns and homepage updates

Requirements

• At least 2 years' experience in a social media or content role, including setting the strategy rather than only delivering someone else's
• Excellent knowledge of Instagram, TikTok and Pinterest
• Experience running paid social, or the confidence to take it on
• Strong visual instincts and a high taste level
• Hands-on experience using CapCut, Canva or Adobe
• Strong copywriting and proofreading skills
• Confident working with freelance creatives and managing small shoots
• Experience agreeing commercial terms with creators and influencers
• Highly organised and proactive, working several weeks ahead, with excellent time management
• Comfortable being measured on commercial results rather than followers or reach

Preferred

• Bonus: experience supporting ecommerce campaigns or creating email and homepage content
• Bonus: interest in product development or creative concepting for new launches

Benefits

• Holidays: 25 days + bank holidays.
• 30% employee discount on G&O.