Responsibilities

• Develop and deliver original creative concepts and campaign ideas for BBC Northern Ireland brands, programmes and services across multiple platforms.
• Create high-quality promotional content across a range of formats, including video, design, photography, digital assets, social-first and audience-facing campaign materials.
• Research, identify and shape compelling content moments and audience insights into effective creative campaigns and promotional assets.
• Apply audience understanding, platform expertise and performance learnings to create content that drives engagement and delivers campaign objectives.
• Produce and edit creative assets using industry-standard tools, ensuring all work meets BBC editorial, technical and brand standards.
• Present ideas to stakeholders, respond to briefs and feedback, and work collaboratively with marketing, media, production and external partners to deliver successful campaigns.

Requirements

• Proven creative experience within broadcast promotion, marketing, advertising or a comparable content-led professional environment, supported by a strong portfolio of work.
• Strong conceptual and creative thinking skills, with experience developing original campaign ideas and creative treatments from brief through to execution.
• Excellent production skills across multi-disciplines, including video editing, graphic design, content creation, direction or post-production.
• Strong proficiency in Adobe Creative Cloud, particularly Premiere Pro, Photoshop and relevant creative tools, with the ability to create high-quality assets for multiple platforms.
• Proven ability to present ideas, build effective stakeholder relationships and manage multiple projects while delivering high-quality work to deadline.

Preferred

• Experience creating integrated campaigns across television, digital, social and on-demand platforms.
• Strong understanding of contemporary media platforms, audience behaviours, emerging content formats and current creative trends, including responsible use of generative AI.
• Experience creating social-first and platform-native content, including reels, short-form video, YouTube assets and thumbnails, branded graphics, motion design and trend-led content tailored to different audience segments and platforms.
• Experience applying brand guidelines, graphic systems, subtitles and motion graphics across campaign assets.
• Knowledge of BBC brands, audiences and services, particularly within Northern Ireland.