Copywriter Lead at J.P. BODEN & CO. LIMITED | London, UK

Copywriter Lead

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

Own and elevate Boden’s editorial voice across channels, lead a copy team, and ensure brand consistency that drives engagement and sales.

Brand & content leadership: steward Boden tone across website, emails, catalogues, and social; collaborate with brand content, campaigns, graphics, product, and marketing.
Quality & outcomes: custodianship of quality, sub-editing accuracy, and headlines/PLP descriptions that feel seen and convert.
Cross-functional impact: partner with marketing and e-commerce to blend creativity with commerce and deliver campaigns that resonate with British spirit.

Bringing our unique Boden tone of voice to life across every channel — from website to emails to catalogues and social.
Leading and nurturing our talented team of copywriters — championing their ideas, sharpening their skills, and helping them flourish. Encourage a culture of bravery and outside the box thinking alongside technical excellence and efficiency.
Acting as the daily custodian of quality, consistency and brand brilliance. Ensure accuracy in sub-editing across all content.
Collaborating with brand content team, head of words (campaign), graphics, product and marketing teams.
Ensuring every headline, PLP description and campaign line not only makes our customers feel ‘seen’ but also drives engagement and sales. Full of British spirit and impossible to ignore.
Working hand-in-hand with marketing and e-commerce to make sure creativity and commerce live happily ever after.

Strong experience writing and editing copy — ideally within fashion or lifestyle brands (journalistic / editorial background very welcome) and can understand the importance of tone of voice
Leadership: You’ve guided, mentored or managed junior talent before — and you know how to get the best from creative minds without dimming their shine
Conceptual Thinking: You’ve always got a bag of ideas at the ready and can spin a brilliant campaign concept from a single spark
Versatility: You’re nimble, quick-thinking and comfortable juggling digital and print at a dynamic pace
Cultural awareness: You’ve got your finger firmly on the pulse of fashion, trends-at-large and the competitive landscape — and you know how to make a brand stand out in it