Responsibilities

• Develop tone of voice and verbal identity guidelines, whether it's a rebrand or a brand from scratch
• Write paid ad copy and social captions across multiple brands and formats
• Write campaign copy from the brief through to the final deliverable
• Write trade marketing copy, including pack copy, shelf talkers, sell sheets and retailer assets
• Write reports, presentations and pitch decks that make people actually want to read them
• Work within tone of voice guidelines and help maintain consistency across all touchpoints
• Manage your own time and deadlines across multiple brands simultaneously
• Bring a point of view - we want writers who care, not just getting it done

Requirements

• A solid grasp of core copywriting principles - rhythm, clarity, structure and tone - and an understanding of why they matter
• Confident writing directly in a brand's tone of voice and style guide, not defaulting to generic copy
• The ability (and desire) to flex your skills, from brand development through to detailed campaign execution
• Working knowledge of writing to space and format constraints - headlines, pack copy, OOH, character limits - where every word has to earn its place
• A sharp eye for editing - your own work and other people's
• Comfortable turning a rough brief into strong first-draft copy fast, without waiting for the perfect brief
• A portfolio that demonstrates genuine strategic thinking, not just polished sentences
• The humility to take feedback and the confidence to push back when you're right

Benefits

• Flexible freelance work that fits around your schedule
• Support from a lead Brand Hacker who's got your back
• Access to tools, templates and a wider crew of Brand Hackers
• Membership to Up World while you work with us