Responsibilities

• Take ownership of landing pages across multiple brand websites, including design, build, QA, and ongoing optimisation
• Deliver new landing pages end-to-end, from briefing and wireframing through to testing and go-live
• Ensure all landing pages are optimised for conversion and aligned with brand standards across acquisition channels
• Plan, execute, and manage A/B and multivariate tests, defining clear hypotheses and success metrics
• Analyse experiment results and translate findings into actionable, scalable improvements
• Build and maintain a structured testing roadmap based on data, insights, and commercial impact
• Own Google Analytics 4, ensuring accurate tracking, configuration, and reliable data across all digital channels
• Implement and manage tracking via Google Tag Manager, ensuring all conversion events and data flows are correctly set up
• Monitor data quality, identify discrepancies, and resolve tracking issues in collaboration with development teams
• Use analytics, heatmaps, and behavioural data to understand user journeys and identify optimisation opportunities

Requirements

• Proven experience in conversion rate optimisation, landing page management, or digital performance marketing, with a strong track record of delivering end-to-end landing page builds and optimisation initiatives. Confident owning projects from briefing and wireframing through to testing, launch, and continuous improvement.
• Extensive experience designing and delivering experimentation programmes, including A/B, multivariate, and split URL testing using tools such as VWO (or similar).
• Strong working knowledge of both Bayesian and Frequentist statistical approaches, with a clear understanding of when to apply each. Comfortable working with small sample sizes, with the ability to design and interpret observational studies and confidently advise stakeholders on the most appropriate testing methodology for different scenarios.
• Strong expertise in Google Analytics 4, including managing analytics configuration, ensuring data integrity, and troubleshooting tracking issues. Experience with Google Tag Manager, including implementation of tags, triggers, and variables, is essential.
• Highly analytical, with the ability to use data, heatmapping tools, and user research to generate actionable insights and prioritise optimisation opportunities across the user journey.
• Well-organised, proactive, and confident managing multiple priorities across different workstreams. Strong communication skills and the ability to collaborate effectively with internal teams and external agencies are key. A degree (or equivalent experience) in digital marketing, data, or a related field is desirable.