Responsibilities

• Develop and execute SEO-focused content strategies for a range of clients.
• Carry out keyword research, search intent analysis and competitor research.
• Identify content gaps and opportunities that can support organic growth.
• Create content briefs that give writers clear strategic and editorial direction.
• Use SEO data and performance insights to refine and improve content strategies.
• Understand how content fits into wider SEO, digital PR and digital marketing campaigns.
• Write engaging, authoritative and search-optimised content across multiple formats.
• Produce website copy, landing pages, blog articles, guides, thought leadership pieces and other long-form content.
• Adapt tone of voice and writing style to suit different brands and audiences.
• Write with both the user and search engines in mind — without sacrificing quality or readability.

Requirements

• 3+ years’ professional copywriting/content writing experience, ideally within an SEO, digital marketing or agency environment.
• Strong understanding of SEO principles and how search engines evaluate content.
• Excellent written English and an exceptional eye for grammar, structure and detail.
• Demonstrable experience creating content designed to perform in organic search.
• Experience with keyword research, search intent and content optimisation.
• Strong editorial and proofreading skills.
• Ability to write for different audiences, industries and brand voices.
• Excellent research skills and the ability to quickly understand unfamiliar subjects.
• A commercial mindset and understanding of how content contributes to business objectives.
• Experience with project management tools.

Preferred

• Performance driven with a commercial mindset.
• Confident, proactive and solutions focussed.
• Comfortable taking ownership.
• Strong attention to detail and able to prioritise.
• Team player who supports others.
• Keeps up with changes within their field.
• Proactive and organised.

Benefits

• 28 days paid annual leave per annum (including Bank Holidays).
• 3 days paid leave during the Christmas and New Year shutdown.
• A paid day off for your birthday (to be taken within your birthday month).
• Additional holiday days accrued for length of service (1 extra day per year).
• 1 paid well-being day per year.
• 1 week work from anywhere without using annual leave.
• Workplace pension scheme.
• Simply Health cash plan.
• Flexible working arrangements – work from home or our Leeds offices (some days in the office will be required).
• Team Activities.