Responsibilities

• Devise Strategy: Create content strategies for client briefs that push the boundaries of creator-led advertising.
• Articulate Truths: Identify human truths with a creator lens to build innovative creative concepts for clients.
• Write Briefs: Produce inspiring creative briefs that provide clear direction and leverage human insights in the creator space.
• Provide Leadership: Offer dedicated strategic leadership to key clients, providing proactive recommendations and running inspiration sessions.
• Attend Kick-offs: Advise on the scope of briefs, required timelines, and suitable BDB products and services.
• Lead Learning: Help close the learning loop on campaign performance to understand what worked, why, and what to do differently next time.
• Shape Processes: Contribute to shaping and rolling out strategic frameworks and processes that differentiate the agency’s perspective.
• Contribute to Thought Leadership: Participate in agency thought leadership through articles, posts, events, and sharing new perspectives with clients.

Requirements

• Proven Experience: Significant experience with social and creator marketing and in devising and executing content strategies that meet client objectives and introduce new, practical approaches.
• Briefing Expertise: Proven expertise in writing clear, inspiring creative briefs that leverage human insights.
• Effective Body of Work: A portfolio that demonstrates the ability to inspire, challenge, and make creative leaps.
• Problem-Solving: A dynamic and proven creative problem-solver who connects dots in unexpected ways.
• Collaborative: Proactive and comfortable sharing thoughts to build on ideas.
• Coaching: Established expertise in coaching others and providing guidance to improve work quality.
• Communication: Excellent communication and interpersonal skills.