Responsibilities

• Create compelling, customer-focused content across a variety of formats — including blog posts, eBooks, web pages, landing pages, email campaigns, case studies, advertising, social media, and event content—that supports Sitecore's marketing objectives and brand voice.
• Contribute to the development of messaging strategies and narrative frameworks by translating business objectives, product positioning, and customer insights into engaging stories across campaigns and channels.
• Translate complex technology into clear, compelling content that helps customers understand the value of Sitecore's solutions and inspires action.
• Partner closely with Product Marketing, Brand, Creative, Demand Generation, and other cross-functional teams to create content that supports product launches, campaigns, thought leadership, and customer engagement.
• Write concise, persuasive copy for paid digital campaigns (including display, search, social, and other advertising channels) that captures attention, communicates value quickly, and drives action.
• Apply and help refine Sitecore's messaging frameworks to ensure consistency across marketing channels and throughout the customer journey.
• Create content that performs for both human audiences and intelligent systems, applying best practices for discoverability across AI-powered search, LLMs, traditional search engines, and digital experiences.
• Track projects independently, manage multiple priorities, and consistently deliver high-quality work on time using project management tools such as Asana.

Requirements

• 3–5 years of experience in content marketing, editorial, journalism, communications, or B2B technology marketing
• Exceptional writing, editing, and storytelling skills, with the ability to adapt tone and style for different audiences, formats, and channels
• Experience translating complex technical concepts into clear, engaging, customer-focused content
• Understanding of messaging, brand positioning, and how content supports awareness, consideration, and demand generation throughout the buyer journey
• Familiarity with SEO fundamentals and an interest in how AI-powered search and generative AI are changing content creation, discovery, and optimization
• Strong copywriting skills with experience creating compelling ad copy and campaign messaging that drives engagement, clicks, and conversions across digital channels
• Excellent project management and organizational skills, with the ability to manage multiple projects and deadlines independently
• Experience using AI writing and productivity tools responsibly to improve efficiency while maintaining originality, accuracy, and brand integrity