Responsibilities

• Develop comprehensive content strategies for clients, informed by keyword research, competitive analysis, SERP landscape assessment, and audience insight.
• Produce content audits to assess existing content performance, identify gaps, and define consolidation, optimisation, or creation priorities.
• Define content architecture recommendations, including topic clustering, internal linking frameworks, and pillar-page structures.
• Build and maintain client content calendars that align with SEO priorities, commercial objectives, and key industry moments (e.g. sporting calendar for iGaming clients).
• Monitor algorithm updates, SERP feature changes (including AI Overviews and LLMs), and evolving content formats, and adjust strategies accordingly.
• Plan, brief, oversee and deliver multi-format content (blogs, landing pages, social, whitepapers, video scripts, etc.) that leverage the content calendar and deliver measurable results.
• Review and quality-assure content output to ensure it meets SEO best practices, client tone of voice, and user engagement before delivery.
• Provide editorial feedback and strategic direction to team members, supporting continuous improvement of content quality and SEO alignment.
• Maintain and evolve content style guides and quality standards in collaboration with the content team.
• Work closely with the Head of SEO and SEO specialists to ensure content strategies are fully integrated with on-page and technical SEO activity, including the delivery of on-page content.

Requirements

• A passion for writing with the ability to create different content forms for different platforms, and evidence of writing to a high-quality standard.
• Proven experience in content strategy, ideally within a digital marketing agency environment.
• Strong working knowledge of SEO principles, including keyword research, search and user intent, content optimisation, metadata, and topic authority.
• Proficiency in SEO tools such as Ahrefs, SEMrush, Screaming Frog, Google Search Console, and GA4.
• Ability to translate complex data into clear, actionable content strategies and briefs.
• Excellent written communication skills, with the ability to produce high-quality strategic documents and client-facing content.
• Strong project management and organisational skills, with the ability to manage multiple client strategies simultaneously.
• Experience working collaboratively across teams, particularly SEO, content production, and client services.
• Familiarity with AI tools and evolving SERP features (e.g. AI Overviews, LLMs) and their impact on content strategy.
• Proficient in MS Office and project management software (e.g. Monday.com, Meistertask).

Preferred

• Experience in iGaming, sports betting, or a regulated sector.
• Degree in Marketing, Journalism, English, or a related discipline.
• Experience with content performance measurement and reporting frameworks.
• Previous line management or mentoring experience.
• Understanding of digital PR and how earned media intersects with content strategy.
• Commercially aware, with an understanding of how content contributes to business growth and client retention.

Benefits

• We know every agency says “free fruit and beer.” (We’ve got that too, by the way.)
• But at Receptional, our benefits are built around something more meaningful: our five core values . These guide everything we do – from how we support each other, to how we grow as individuals and as a team.
• Transparent:
• Weekly all-agency meetings to keep you in the loop
• Company-wide quarterly business reviews
• A clear pay framework and role progression through our skills matrix
• Yearly appraisals and weekly 1-2-1s
• Profit-related bonuses paid twice a year, split equally across the team
• Forward-Thinking:
• We invest in what matters – your health, your future, and new ways of working.
• Access to Mental Health first aiders
• 6 paid-for counselling sessions per year
• Annual health checks and flu jabs
• Enhanced maternity & paternity pay
• Work abroad policy
• Strong employer pension contributions
• Generous employer pension contributions, with enhanced rates for senior staff
• Dynamic:
• We’re flexible, fast-moving and always evolving.
• Hybrid working (3 days in the office, 2 days from home) 25 days' holiday, plus an extra day each year of service (up to 30 days)
• A modern Bedford HQ with table tennis, darts, and space to think
• Cycle-to-work scheme
• Monthly rewards recognising those going above and beyond
• Collaborative:
• We value diverse perspectives, shared wins, and making time to connect.
• Quarterly focus groups – your voice shapes how we work
• Whole-team away days (think axe throwing, canoeing, falconry…)
• Team fundraising for our charity of the year
• Volunteering policy with 2 paid days off a year to support causes you care about
• Celebrations and cultural activities
• Curious:
• We ask questions, try new things, and never stop learning.
• A dedicated Training Academy with 40+ hours of learning a year
• Access to Industry events
• Peer mentoring, knowledge-sharing and personal development planning
• A culture that encourages “why?” and “what if?”