Responsibilities

• Identify and define the content formats and approaches that will grow Shan's channels and attract the right audience.
• Stay ahead of trends, platform changes and emerging formats and bring a constant stream of ideas on how Shan should be executing them.
• Own the content direction for short-form, ensuring everything published is optimised for discovery, engagement and growth.
• Own and manage Shan's content calendar across Instagram and YouTube.
• Ensure all content is planned, briefed, reviewed, approved, edited, scheduled and published on time.
• Edit and publish short-form content directly using EDITS (in-app editing tools) this is a core part of the role.
• Repurpose long-form content (YouTube, podcasts, interviews) into Reels, carousels, stories and platform-native posts.
• Schedule and publish content across all platforms.
• Manage comments and DMs across all platforms.
• Research other creators and relevant accounts to identify content opportunities, trends and what Shan should be posting.

Requirements

• Strong hands-on social media experience, whether that's from branded content, agency, personal branding or creator accounts, and a deep understanding of what performs on Instagram and other short-form platforms.
• Comfortable editing and publishing content directly using EDITS and native in-app tools, particularly within Instagram.
• Experience working alongside video editors, graphic designers and other creative team members.
• Proven hands-on experience managing short-form social media content; background in branded content, creator or agency environments all considered.

Preferred

• Genuine interest in entrepreneurship, the creator economy and personal brand content.
• Experience repurposing long-form video content into short-form clips and platform-native formats.