Content Strategist Fintech at Merge | London, UK

Merge

Content Strategist Fintech

London, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 1 month ago

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Job Summary

Own the research and narrative around stablecoins for enterprise buyers, turning deep-dive research into reusable viewpoints and multi-format content.

Own the market viewpoints and content architecture from long-form guides to explainers, with broad distribution across blogs, LinkedIn, newsletters, and media.
Coordinate with freelancers and external partners to turn a single piece into a blog, a LinkedIn thread, a podcast talking point, and a conference abstract.
Identify the questions enterprise decision-makers ask and deliver opinionated perspectives that set the agenda in payments and digital assets.

Job Description

Track developments across stablecoins, digital currencies, on-chain treasury management, and cross-border payments infrastructure.
Identify the questions that enterprise decision-makers are asking about stablecoins and payments, and build content that answers them directly.
Monitor the competitive landscape to spot gaps and opportunities in how this space is being covered.
Develop clear, opinionated perspectives on market trends - not summaries, but views that demonstrate expertise.
Write long-form content for the Merge website: guides, explainers, market analyses, and use-case breakdowns - optimised for both search engines and LLM discoverability.
Draft LinkedIn posts and thought leadership content, maintaining a consistent publishing cadence.
Produce short-form content: comparison pages, glossary entries, FAQ-style pages, and explainers that capture high-intent queries.
Create clear visuals: payment flow diagrams, treasury architecture maps, market comparisons, and infographics using relevant design tools.
Think beyond publication. A single piece of research should become a blog post, a LinkedIn thread, a podcast talking point, a newsletter pitch, and a conference abstract.
Pitch and place guest articles, opinion pieces, and expert commentary in relevant publications and newsletters.

Exceptional writing skills: you can take a complex topic and make it clear, engaging, and persuasive.
Strong analytical thinking: you can read a market report, a regulatory filing, or a protocol whitepaper and extract what matters.
An instinct for distribution: you think about where content will live and who will see it, not just whether it's well written.
Speed and consistency: you can produce multiple pieces of quality content per week and sustain that cadence.
Comfort with tools: AI assistants, CMS platforms, design and video tools, analytics dashboards. You learn fast and find better ways to work.
Intellectual curiosity about finance, blockchain, and how money moves globally.

Understanding of how search engines and LLMs discover and surface content.
Exposure to payments, blockchain, or financial markets (through study, internships, or personal interest).
Experience pitching or placing content with journalists, editors, or publications.

A front-row seat to one of the most important shifts in global finance, working alongside a leadership team with deep experience across major banks and fintechs.
Direct collaboration with the CEO - you will shape the company's external narrative, not execute someone else's content calendar.
Real experience in content strategy, distribution, and brand building - skills that compound regardless of where your career goes.
Access to freelance creative partners for podcast, video, and design production - you'll learn how to commission and manage specialist work.
Opportunities to attend and represent Merge at global industry events.

Merge

MERGE is a marketing and technology agency built for the intersection of health and wellness. We help brands navigate complex consumer journeys and unlock growth through data-driven storytelling, AI-powered personalization, and bold creativity.Powered by human insight, creativity, and AI, we unite people and brands.Our expertise spans health and consumer brands, with demonstrated experience across industries including: Pharma and Medtech, Health Providers, Insurance, Health, Financial Services, Retail, Connected Living, and Food.We provide deep platform expertise and services in: Strategy, Creative, Public Relations, Experience, Performance Marketing, Media, and Platforms.Our success is best illustrated in our enduring client partnerships with marquee brands such as Abbott, Blue Cross Blue Shield, GE Healthcare, Supernus, American Express, T-Mobile, Coach, and Meta.With teams across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Los Angeles, New York City, and Raleigh. MERGE’s culture embraces agility, ability, and humility to consistently deliver exceptional client results.Recruitment Fraud Alert Notice: Please be aware of potential fraud or scams by individuals, organizations, or websites falsely claiming to represent MERGE in recruitment activities. MERGE follows a well-defined recruitment process for all positions, which includes formal interviews before issuing any offers of employment. Importantly, we do not require any payments or fees from job applicants. Additionally, MERGE does not conduct interviews through texting platforms such as RingCentral. If you receive any suspicious emails claiming to recruit on behalf of MERGE, do not share personal information or make any payments. Qualified candidates should only apply to current openings directly through MERGE’s

Founded in 2018

Chicago, Illinois, USA

852 employees (246 in marketing)

www.mergewell.com