Responsibilities

• Develop the messaging and content strategy, write the copy, and turn the thinking into clear briefs that can actually be executed.
• Take the lead on the content and commercial strategy behind email marketing, particularly through Klaviyo.
• Build and continually improve welcome, abandoned cart, browse abandonment, post-purchase, cross-sell, replenishment, winback and other automated flows.
• Plan campaigns around launches, seasons, customer behaviour and commercial opportunities.
• Think about segmentation and make sure we're not sending every customer the same message.
• Write subject lines, preview text, body copy, CTAs and offers.
• Work with Graphic Designer to develop the visual assets and structure behind campaigns.
• Work with E-commerce Manager on products, landing pages, implementation, tracking and customer behaviour.
• Look at opens, clicks, conversion and revenue and use the results to shape what we do next.
• Identify where better communication could improve conversion, repeat purchase, retention or average order value across the customer journey.

Requirements

• Email marketing: 2 years (required)
• Work authorisation: United Kingdom (required)