Responsibilities

• Content creation and repurposing
• Create impactful visual content: design and produce engaging visual content tailored for each social media platform and marketing channel, ensuring alignment with the brand’s identity and objectives
• Capture compelling visuals: use photography and videography skills to create high-quality images and videos that resonate with target audiences and represent the brand accurately
• Edit and produce video content: plan, shoot, and edit short-form videos that communicate complex ideas in a concise, captivating way. Working with freelancers, agencies and third party support as needed (on a global basis)
• Repurpose longform content: break down whitepapers, guides, and eBooks into short-form, snackable posts optimized for different platforms
• The ability to understand and communicate key product and feature messages: through multi-media shortform content
• Craft punchy short-form copy: write attention-grabbing captions, headlines, and posts that drive engagement and highlight Dotdigital’s brand personality
• Optimize for each platform: ensure content is formatted and tailored for specific platforms, keeping audience preference and best practices in mind
• Planning, scheduling and reporting
• Content planning and scheduling: working in alignment with Content Managers and our Campaigns team to enhance content calendars, balance social outputs and meet marketing objectives

Requirements

• Demonstrated expertise in creating and editing visual content: including photography, short-form video production, and caption writing
• Demonstrated experience in using design, editing and AI tools: Capcut, Figma, Canva, AI tools and/or similar design and editing tools
• Ability to brief and manage agencies and freelancers: to support your work as needed
• Exceptional ability to craft engaging and concise short-form copy: tailored for social platforms
• Strong understanding of platform-specific content optimization: and current social media trends and influencers around the world
• Understanding of how to find and engage appropriate influencers
• Experience repurposing long-form content: into impactful, snackable posts
• Some experience in working with B2B SaaS: could be advantageous - but not essential
• Collaborative mindset and the ability to working closely with design teams, stakeholders, and external partners, giving and taking feedback constructively
• A natural storyteller with the ability to bring a brand’s personality and values to life

Preferred

• Some experience in working with B2B SaaS: could be advantageous - but not essential

Benefits

• Commission & bonus opportunities
• Annual leave that increases with service + option to buy more
• Additional paid wellbeing days + annual wellbeing reward
• Christmas office shutdown (extra time off)
• Enhanced parental leave & family support policies
• Employee recognition & reward schemes
• Referral bonuses & long-service rewards