Responsibilities

• Total Ownership: You won't be micro-managed. You are a self-starter who will proactively audit our current output and design a unified strategy that works at the corporate brand level, right down to the hyper-local care home and branch level.
• Omni-Channel Integration: You won't work in a silo. You will partner with our Digital Marketing Manager, Web Developer, and Graphic Designers to build seamless, high-converting integrated marketing campaigns.
• Commercial Focus: You will relentlessly optimise our output for Return on Investment (ROI), shifting focus entirely away from likes/shares to hard lead generation and reduced Cost Per Acquisition (CPA).
• Data-Obsessed Reporting: You will utilise your deep understanding of performance matrices and enterprise tools (e.g., Sprout Social, Hootsuite, Salesforce Marketing Cloud) to build granular reports—proving your ROI per home, per branch, and corporately to the Board.

Requirements

• Sprout Social
• Hootsuite
• Salesforce Marketing Cloud
• Self-starter / self-managed
• Ability to build a unified social media strategy across corporate and local levels
• Ability to demonstrate ROI-focused marketing in a multi-unit business
• Comfort with adult social care/dementia context and regulatory compliance (CQC)

Preferred

• Experience transitioning from agency to in-house
• Applicants with agency experience seeking in-house transition
• Empathy in communicating sensitive services while maintaining regulatory compliance (CQC)
• Commercially driven with focus on CPA, CTR, and attribution

Benefits

• Comprehensive induction and training programme.
• Opportunities for career development and progression.
• Employee Assistance Programme
• Blue Light Card Scheme. We’ll reimburse the enrolment fee of this fantastic scheme that offers discounts on holidays, days out and over 15,000 national brands.
• Loyalty Bonus: Accrue up to 5 additional holiday days depending on length of service.
• We’ll pay for your full DBS disclosure
• Hybrid role - A blend of remote and in-office.
• PRP starting at 10% of base
• Private Healthcare
• Employee Wellness Health Assured Benefit Program