Content & Social Media Executive

London, UK (Hybrid)

£30K/yr – £35K/yrMid Level2+ years expFull time

Posted 3 hrs ago

Job Summary

Own and produce social content for Gen Z across TikTok and Instagram, planning, filming and editing short-form videos, writing engaging captions, and managing a dynamic content calendar while collaborating with the Marketing team to drive campaigns and events.

  • Lead content creation for campaigns and events
  • Utilize performance insights to improve future content

Job Description

Responsibilities

  • Create engaging content for TikTok, Instagram and other social platforms
  • Plan, film and edit short-form video content , including Reels and TikToks
  • Write engaging social captions and other short-form copy
  • Develop creative ideas that resonate with students and Gen Z audiences
  • Manage and maintain the social media content calendar
  • Support the day-to-day management of social channels
  • Attend student events and accommodation sites to capture content
  • Turn resident experiences, events and student stories into engaging social campaigns
  • Create content around university life, student cities, lifestyle and accommodation
  • Identify emerging social trends and find relevant ways for the brand to participate

Requirements

  • 1–2+ years' experience in social media, content marketing or digital marketing
  • Hands-on experience creating content for TikTok and Instagram
  • Confidence filming and editing short-form video
  • Strong copywriting skills
  • A good understanding of what engages Gen Z audiences
  • A strong eye for visual content and storytelling
  • Good knowledge of current social media trends and formats
  • Confidence generating your own content ideas
  • Experience using tools such as Canva, CapCut or Adobe Creative Suite
  • Strong organisation and the ability to manage a content calendar

Preferred

  • We’re particularly interested in candidates who can demonstrate their creativity through a portfolio, personal social channels, university projects, freelance work or previous brand content.

Benefits

  • 25 days' annual leave plus bank holidays, increasing to 30 with service
  • Additional day off for your birthday
  • Annual discretionary bonus
  • Pension matched up to 8%
  • Private medical insurance or cash plan
  • Life assurance
  • Employee assistance programme
  • Season ticket loan
  • Annual leave purchase scheme
  • Electric car scheme
Via logo

Via

4.0 Glassdoor

Via is on a mission to create public transportation systems that provide far greater access to jobs, healthcare, and education. Our platform serves as the technology backbone for modern transit networks, transforming antiquated and siloed public transportation systems into smart, data-driven, and efficient digital networks. With hundreds of agency partners in 30+ countries, Via is recognized as the leading transportation technology and service provider for governments.Via’s platform has pioneered microtransit — a new mode of mass transit — and today offers a comprehensive, end-to-end public transit solution that helps our customers design, operate, and optimize their transit systems using software, services, and billions of proprietary real-world trip data points. The result: lower costs, equitable access, and better passenger experiences.

Founded in 2012
New York, New York, USA
1.8K employees (121 in marketing)
74% recommend to a friend
81% CEO approval

Salaries

Posted range

£30K/yr – £35K/yr

Taken straight from the job posting.

See all Via salaries

Funding

Total Funding
$887.1M
Last Raise
$110M
Series Unknown, 3 years ago

Funding History

  • Feb 2023
    Series Unknown • $110M
  • Nov 2021
    Series G • $130M
  • Mar 2021
    Series Unknown • $60M

Traffic Signals

Monthly Visitors
295K
Monthly Google Ads Budget
$2.2K
Traffic Source Mix
Search
37.3%
Direct
49.6%
Referral
9.6%
Social
2.6%
Paid
0.7%

Headcount Trend

Current headcount: ~2K

Recent News

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Content & Social Media Executive

Via · London, UK · Hybrid