Content & SEO Strategist at Pretty Pragmatic | City of Bristol, Bristol, UK | £32K/yr – £40K/yr

Content & SEO Strategist

City of Bristol, Bristol, UK (Hybrid)

£32K/yr – £40K/yrMid LevelFull time

Posted 2 months ago

Job Summary

Own the SEO led growth engine for multiple clients, turning keyword discovery, site reviews and content strategy into measurable traffic and conversions while guiding technical and UX optimization across builds and ongoing site performance.

Own SEO strategy and opportunity identification across client sites.
Lead technical/content guidance, site optimization, and CRO experiments.
Drive analytics and reporting to translate insights into client actions.

Job Description

SEO Strategy – carrying out keyword research and spotting new opportunities for clients, and where content is most needed to capture relevant traffic.
SEO Reviews – using our range of tools to review SEO performance and identify areas where improvements can be made.
Content Strategy – working with the wider agency team to create great websites, articles and blogs.
SEO Guidance - collaborating with our wider team to help improve SEO performance across a range of different clients, spanning technical and content consultancy.
CMS Management – ensuring the sites you manage are optimised, working within the CMS, and collaborating with our Development team for any technical improvements.
Reporting – creating monthly reports analysing performance and making strategic recommendations for clients.
Analytics - working within GA4, SEMrush, Search Console & Google Tag Manager, to discover useful insights to inform your strategies.
New website builds – contributing to new website builds with sitemap plans, analysis of existing website, competitor reviews, wireframing and briefing design and tech teams to help them create highly engaging websites that perform.
User Experience – reviewing website user experience and optimising for the various customer journeys, using tools such as Clarity.
CRO – optimising websites for conversions, using Analytics and other tools to ensure the website is set up for commercial success.

- At least a few years of agency or in-house SEO and digital marketing experience.
Very familiar with GA4, Google Search Console and Google Tag Manager, as well as SEO tools such as Semrush and UX tools like Microsoft Clarity or Hotjar.
You’ll be a confident presenter and clear communicator, able to translate complex insights into language and actions that clients can see the value in.
A few key traits: curiosity, keenness to learn, impact orientation, attention to detail, and a collaborative mindset.

- A curious character – you’ll be eager to know how things are going, what could be improved and stay on top of the latest trends.
- A keen bean – you’ll be inquisitive and want to learn new things as you go.
- An impact maker – you’ll be eager to know how your work performs and want to use that knowledge to make your work even more powerful.
- A devil in the detail – you’ll be comfortable in the minutiae and getting stuck into the details, whilst also being able to talk about it with clients without boggling them.
- A fun lover – we’re here to enjoy what we do and want you to add to the fun, too.

We offer 25 days holiday and your birthday off – as we all need to enjoy some R&R!
You’ll also gain an extra day of holiday for each year of tenure at PP, up to an additional 4 days.
Annual £500 training allowance per person for your development to make sure you’re continually progressing, insightful masterclasses to share knowledge across the teams, 'Healthy Habits' wellness allowance, pension, Headspace subscription, a week each year where you can ‘work from anywhere’
Monthly 'Players' Player awards
Increasing holidays with tenure
Thursday pastries from Harts (plus healthy alternatives) and a range of other PP perks.

Pretty Pragmatic

We're the strategic marketing agency that makes brands perform.We set the stage for our clients to win over their audiences with compelling campaigns, outstanding sites, beautiful brands, charismatic content, and super search visibility. With just as much imagination and creativity as attention to detail and analytical expertise, we’re all about striking that perfect blend of the pretty and the pragmatic.

Founded in 2015

Bristol, England, GBR

29 employees (16 in marketing)

www.prettypragmatic.com