Responsibilities

• Content Strategy & Operating Model: Own content strategy and the operating framework across consumer and customer audiences, tying content work to business OKRs and commercial performance.
• AI Content Architecture & Engine Ops: Build and run an AI powered content production system with briefs, review, brand voice QA, and channel adaptation, embedding Contentful workflows and Amplitude led decisions.
• Video & Multi-Format Content: Design scalable AI assisted video workflows, define toolchain and QA for a consistent cadence of publishable video without heavy agency support.

Requirements

• A proven track record (6+ years) in content strategy, content marketing, editorial leadership or content operations, with at least twelve months actively building AI-powered content systems, ideally for a consumer brand operating at scale.
• Audience-led and commercially literate. You build content strategies around brand delivery, audience journeys and business KPIs, not content for content’s sake. You can read audience sentiment, onsite funnel data, and hold your own with senior stakeholders and designers and writers alike.
• A brand voice guardian and systems engineer. You bring the editorial instinct to know when AI output sounds like the brand vs. a model in brand costume but you’re also a genuine systems thinker. You don’t just write content, you design the system that produces it: workflows, prompts, governance, measurement, handoffs.
• AI fluent at depth, not the surface. You write structured prompts, fine-tune for brand voice, evaluate critically, chain agents for multi-step workflows, and choose tools based on use cases. Hands-on experience with Contentful (or equivalent), Amplitude (or equivalent), the AI stack in real production not just experiments.
• A natural teacher, you enable others rather than gatekeep. You recognise that you add value both by the systems and scale you operationally embed and by how well you’ve brought the team on the journey.

Benefits

• Our hybrid setup means you’ll join us in the Tower Bridge office 3 days each week
• 25 days annual leave + additional leave benefits Including extra days for length of service, plus other leave perks
• Cycle to work and electric car schemes
• Free Calm App membership
• Enhanced Parental leave
• Fertility Treatment Financial Support
• Group Income Protection and private medical insurance
• Gym on-site in London
• 7.5% pension contribution by the company
• Discretionary annual bonus up to 10% of base salary