Content Marketing Manager

Birmingham, UK (Hybrid)

£35K/yr – £40K/yrMid LevelFull time

Posted 3 months ago

Job Summary

Own marketing across recruitment, education, admissions and coaching, turning product updates and user stories into content that drives signups and awareness.

  • Content engine: plan calendars, craft audience-specific messaging, and turn product demos into engaging content.
  • Channel execution: produce short-form video and posts for TikTok, LinkedIn, Facebook and Instagram while maintaining a consistent brand voice.

Job Description

  • Develop and manage Interviewa’s marketing activity across recruitment, education, admissions, coaching and job-readiness.
  • Create campaigns that attract new users, generate leads, build brand awareness and support commercial growth.
  • Work closely with the founders and product team to turn new features, demos, client wins, user stories and platform updates into strong marketing content.
  • Plan weekly and monthly content calendars across key social media channels.
  • Adapt messaging for different audiences, including job seekers, recruiters, employers, colleges, universities, training providers and admissions teams.
  • Review performance regularly and use insight to improve future campaigns.
  • Create and manage content for TikTok, LinkedIn, Facebook, Instagram and other relevant platforms.
  • Film, edit and publish short-form video content.
  • Create posts, graphics, reels, stories, carousels and simple promotional assets.
  • Turn product demos, founder videos, customer stories, candidate feedback and recruitment insights into engaging content.
  • Experience in marketing, social media, content creation, growth marketing or a similar role.
  • Strong understanding of TikTok, LinkedIn, Facebook, Instagram and short-form video content.
  • Good videography and video editing skills.
  • Ability to create good-quality content quickly, test ideas and improve based on performance.
  • Strong copywriting skills for captions, posts, emails, landing pages and campaign messaging.
  • Confidence using tools such as Canva, CapCut, Adobe, Figma or similar content creation platforms.
  • Experience planning and running marketing campaigns.
  • Ability to adapt messaging for different audiences, including job seekers, recruiters, employers, colleges, universities and training providers.
  • Comfortable working in a startup, scale-up or fast-paced business environment.
  • Able to work independently, bring ideas and execute without needing constant direction.
  • Experience in recruitment, HR tech, education, training, SaaS, AI, admissions or career coaching.
  • Experience with paid social campaigns.
  • Experience using analytics to improve campaign performance.
  • Join an ambitious AI company at an early stage of growth.
  • Help shape the brand and build the audience from the ground up.
  • Work on a product already being used across recruitment, education, admissions and training.
  • Take ownership of marketing activity that has a direct impact on growth.
  • Work closely with the founders and make a visible contribution quickly.
  • OTE salary of up to £40,000 per year made up of a base of £35,000 per year plus £5,000 performance bonus based on new user sign-up targets and marketing performance.
  • Pension Plans
  • Hybrid working 1 day a week from home
  • Training & Development

Salaries

Posted range

£35K/yr – £40K/yr

Taken straight from the job posting.

See all School of Coding Ltd salaries

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Content Marketing Manager

School of Coding Ltd · Birmingham, UK · Hybrid