Duetto Research

Content Marketing Manager - Product

London, UK (Remote)

Salary Not AvailableMid Level3+ years exp

Posted 7 weeks ago

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Job Summary

Own the product narrative from concept to rollout, turning feature news into stories customers actually feel and share.

  • Product content ownership: end-to-end production, briefs for external video and creative, and a fast AI-enabled content workflow.
  • Social-first storytelling: craft hooks and formats for LinkedIn, Reels, and customer moments that drive awareness and impact.

Job Description

Responsibilities
  • Own the creation of all product-focused marketing content — feature releases, product updates, roadmap moments, and milestone announcements
  • Craft compelling narratives around product news that go beyond feature lists — finding the customer angle, the business impact, and the story worth telling
  • Write and produce press releases, product launch communications, and update announcements in close collaboration with the Product Marketing Director and product teams
  • Attend product team meetings and maintain a close pulse on everything in development — so nothing lands as a surprise and every release has a content plan behind it
  • Think social-first on every piece of product content — asking not just 'what are we saying' but 'how does this look on LinkedIn, how does this work as a Reel, what's the hook'
  • Develop creative formats and content series that make product features feel exciting and relevant rather than functional and dry
  • Experiment continuously with format, style, and angle — short-form video, carousels, text posts, behind-the-scenes, customer spotlights — finding what resonates and doing more of it
  • Brief and direct video agencies and creative resources to bring your ideas to life — you don't need to produce everything yourself, but you need to know exactly what you want and be able to brief it precisely
  • Think beyond the standard UI screenshot walkthrough — find the story, the emotion, the moment that makes someone want to share it
  • Think about differentiation in everything you make — reflect our bold brand and translate product stories into uniquely positioned content
  • Own the end-to-end production process for product content: concept, brief, production, review, publish
  • AI-first content operations
  • Leverage Duetto's AI-enabled content operations layer to produce product content at pace and scale
  • Use AI to generate, iterate, and adapt content across formats and surfaces — treating it as a creative accelerator
  • Bring an AI-native mindset to everything you produce — automation and smart tooling to raise output quality
  • User-generated content
  • Identify opportunities to activate customers as content creators — building programmes and moments that encourage authentic customer stories
  • Work with the customer marketing function to surface and amplify UGC across relevant channels
  • Help build a library of customer voices and product proof points for the marketing team
  • Channel and surface coverage — adapt product content for social, in-app, newsletters, website, sales enablement, partner comms
  • Work with broader content and growth teams to integrate product stories into campaigns and always-on calendars
  • Maintain a regular cadence of product content with no quiet periods
Requirements
  • 3–5 years in a content marketing, product marketing, or brand content role — with a portfolio that shows genuine creative range
  • Demonstrable experience creating product-focused content that goes beyond the obvious — formats, angles, and executions that stand out
  • Experience briefing and managing external creative and video production resources
  • Background in B2B SaaS preferred, but creative instinct and execution quality matter more than sector experience
  • Outstanding writer and storyteller — able to take complex product information and make it feel simple, relevant, and compelling
  • Social-first thinker — you instinctively consider platform, format, and hook before you consider anything else
  • Strong creative judgment — you know what good looks like, you can brief it clearly, and you can push back when the output isn't there yet
  • Highly organised and self-directed — you'll be managing multiple product moments simultaneously and need to stay on top of timelines without being chased
  • Comfortable working directly with product teams — asking the right questions, extracting the right information, and translating it into content without needing it handed to you on a plate
  • You get how to attach product content to revenue
  • You're a maker — your output is content, not decks
  • You move fast and ship things — done and excellent beats perfect and late
  • You have genuine curiosity about the product and the industry — you want to understand what you're creating content about
  • You're comfortable with ambiguity and change — product roadmaps shift, priorities move, and you adapt without losing momentum
  • You embrace AI as part of how you work — using it to move faster, not as a replacement for creative thinking
Nice to have
  • Background in B2B SaaS preferred, but creative instinct and execution quality matter more than sector experience
  • Portfolio shows genuine creative range
  • Experience briefing and managing external creative and video production resources