Responsibilities

• Define our content strategy, not just execute it, setting quarterly narratives tied to ideal client profiles.
• Propose content directions that reflect a clear point of view on the localisation industry.
• Produce long-form content (white papers, case studies, thought leadership pieces) translating specialist knowledge into material useful to the audience.
• Maintain an editorial calendar informed by SEO research, sales feedback, and audience intelligence.
• Repurpose content across formats to maximise reach.
• Own our newsletter content, structure, and cadence.
• Handle end-to-end webinar production: coordinating speakers, writing the narrative structure, building the decks, and managing the event.
• Lead a revamp of our website and own it on an ongoing basis, writing the copy, shaping the information architecture, and working directly in the CMS.
• Work with the Sales & Growth Lead on conversion paths and calls-to-action to make sure our digital presence earns its place in the buyer journey.
• Define and evolve how Sandberg shows up, tone of voice, messaging principles, and visual consistency, and apply those standards across all channels.
• Build integrated campaigns that move prospects across funnel stages, and develop copy and creative for digital advertising and sales enablement in close coordination with the Sales & Growth Lead.
• Measure what matters: pipeline influence and buyer progression, not just clicks.
• Produce monthly performance reviews with clear recommendations, and use audience data and SEO insight to challenge content direction.

Requirements

• Written English of an exceptional professional standard, with a strong editorial instinct
• A minimum of 2–3 years’ experience in B2B content marketing, brand communications, or editorial strategy
• Demonstrated ability to define and personally execute content strategy, with clear linkage to commercial objectives
• Proven experience producing long-form B2B content
• Hands-on proficiency with WordPress preferred, email marketing platforms (Lemlist, Brevo or equivalent), Google Analytics, and design tools (Canva or equivalent)
• Track record of measuring content performance by pipeline contribution and buyer progression

Preferred

• Professional proficiency in one additional language
• Sector experience in localisation, translation, or a specialist B2B professional services environment
• Ability to develop differentiated, evidence-based market narratives
• Experience designing and executing integrated multi-channel campaigns across multiple funnel stages