Marketing & Content Executive:
Iford Cider
Bradford-on-Avon, Bath and North East Somerset, UK (Remote)
ÂŁ32K/yr - ÂŁ38K/yrIn-housePermanentMid level
13 hrs ago
Content Marketing - Head/Director
Brighton, Brighton and Hove, UK (Hybrid)
Salary Not AvailableDirector/Executive
Posted 1 month ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and evolve content strategy from SEO-led to AI-influenced discovery across surfaces, guiding how content is discovered, measured, and monetized.
- Own multi-surface content planning, governance, and experimentation to impact pipeline and revenue.
- Lead a 2-person content team, translating strategy into priorities, KPIs, and measurable output.
- Partner with Leadership, Product, and Brand to align content with discovery shifts and new formats.
Job Description
Responsibilities
- Own and evolve BrightLocalâs content strategyâshifting from a traditional SEO-led model to a multi-surface, AI-influenced discovery approach.
- Set clear direction, translating strategy into focused plans, priorities, and KPIs tied to pipeline, revenue impact, and brand visibility.
- Lead, develop, and inspire the content team (2 Content Managers), guiding them through changes in how content is planned, created, and measured.
- Act as a change leader, challenging existing approaches, introducing new frameworks, and embedding more effective ways of working.
- Partner with senior stakeholders (Leadership, Product, Brand) to ensure content supports business goals and evolving discovery behaviour.
- Stay ahead of shifts in search, AI, and content discovery, turning emerging trends into practical strategy.
- Expand where and how we show up, diversifying content distribution beyond owned channels.
- Drive experimentation with new formats, platforms, and content models, with a clear focus on impact.
- Evolve content planning from SEO-led to audience-first, multi-channel delivery aligned to how users now discover and engage.
- Maintain high editorial standards across all formats and channels.
BrightLocal
Everything you need to improve your local SEO, all in one platform. Grow your local search visibility and attract more customers with BrightLocal.đ Track local rankings with Local Rank Tracker, Horizon, and Local Search Gridđ Run in-depth local SEO audits using Citation Tracker, Local Search Audit, and Google Business Profile Auditâ Manage online reviews by monitoring, requesting, and responding with easeâ Take control of your listings with Citation Builder, Active Sync, and GBP Post Schedulerđ¤ Outrank competitors and get found faster with our fully managed, cost-effective local SEO service packageSee the impact for yourself. Start your 14-day free trial today.đ§ Want more local SEO insight? Sign up for our newsletter for the latest news, original research, expert tips, and exclusive invites to webinars and events:https://www.brightlocal.com/newsletter/
