Responsibilities

• Write engaging, original, and well-researched blog articles, landing pages, and website copy for a wide range of client industries.
• Work from content briefs, keyword research, and marketing plans to deliver content accurately and on schedule.
• Produce engaging copy for social media platforms, including Facebook, Instagram, LinkedIn and, where appropriate, TikTok.
• Carry out keyword research using Semrush and other SEO tools to identify relevant search terms, audience needs, and content opportunities.
• Review and update page titles and meta descriptions based on keyword research, search intent, and wider SEO audits.
• Use content optimisation tools and SEO plugins such as Yoast SEO to identify opportunities for improvement.
• Apply professional judgement when using SEO tools, ensuring content remains natural, engaging, and valuable rather than writing solely to achieve an optimisation score.
• Create and refine content to support visibility across traditional search engines and AI-powered search experiences while maintaining a natural, user-focused writing style.
• Use AI tools to support research, content planning, idea generation, and refinement while contributing meaningful personal input, expertise, and original writing.
• Review, edit, and fact-check all AI-assisted content to ensure it is accurate, relevant, original, and aligned with the client's tone of voice, ensuring AI reinforces high-quality content rather than replacing human input.