Responsibilities

• Writing new blog content for key trips, destinations and customer questions.
• Updating and improving existing blogs so they are accurate, useful and SEO-friendly.
• Writing email sequences for guide downloads, enquiries, webinars, competitions and trip nurture campaigns.
• Amending and creating website copy across trip pages, landing pages and customer journey touchpoints.
• Creating customer-facing guides, kit lists, FAQs, checklists and preparation content.
• Improving trip page content, including difficulty sections, route descriptions, FAQs, kit advice and “what to expect” sections.
• Repurposing webinars, live sessions and internal knowledge into blogs, emails, guides and FAQs.
• Speaking to customers to gather reviews, testimonials, stories and market research.
• Helping engage with the EverTrek community through email and Facebook group conversations, using customer questions and stories to inform future content.
• Turning customer conversations into case studies, blogs, emails, website sections and sales support content.

Requirements

• Excellent written English and strong editing skills.
• Experience writing blogs, website copy, emails or customer-facing marketing content.
• Confident speaking to customers by phone or video to gather stories, reviews and insights.
• Able to turn customer conversations into useful content such as blogs, guides, FAQs, case studies and email copy.
• Good understanding of how content supports enquiries, bookings, customer confidence and sales.
• Basic SEO knowledge, including search intent, keywords, headings, meta descriptions and internal linking.
• Strong attention to detail, especially when working with trip information and customer guidance.
• Comfortable improving existing copy as well as creating new content from scratch.
• Spotting commercial opportunities within our content to help improve enquiries, bookings and sales.
• Organised, proactive and able to manage multiple content tasks.

Preferred

• A genuine passion for the outdoors, hiking, trekking, adventure travel or personal challenge experiences.
• Outdoor enthusiasm, curiosity and a love of real customer stories will go a long way in this role.
• Experience in travel, outdoor, fitness, lifestyle or adventure brands.
• Experience writing email nurture sequences or sales funnel content.
• Experience creating downloadable guides, lead magnets or customer education resources.
• Experience working with a CMS / updating website copy.
• Experience gathering testimonials, reviews or customer research.
• Basic knowledge of Google Analytics, Search Console or SEO tools.