Responsibilities

• Drive Content, Grow Audiences and Build the Future of Pet Care Content.
• Working closely with our Senior Content & Social Media Manager, you'll shape the editorial direction of channels including Pets Talk, Pets Magazine and YouTube, creating engaging, expert-led content that strengthens our position as the UK's leading pet care brand.
• From developing editorial plans and commissioning content, to optimising performance through SEO, audience insight and emerging AI tools, you'll play a key role in how pet owners discover, engage with and trust our brand.
• You'll collaborate with veterinary experts, Marketing, CRM, Commercial and Pets Foundation teams to deliver content that educates, inspires and drives meaningful engagement, while identifying new opportunities across video, audio and emerging content formats.

Requirements

• Experienced content professional with exceptional writing, editing and storytelling skills, alongside a strong understanding of content strategy, SEO and audience growth.
• Experience with YouTube, video content, publishing or content marketing is essential, while knowledge of the pet care sector, podcasting or content creation tools would be a bonus.

Preferred

• Knowledge of the pet care sector, podcasting or content creation tools would be a bonus.