Responsibilities

• Develop and deliver content strategies across The DEN Nursery Group, DEN Training and Your Heart Scan, supporting brand awareness, engagement and business growth.
• Create high-quality content for websites, blogs, social media, email marketing, PR, recruitment campaigns and customer communications.
• Plan and manage content calendars, ensuring content aligns with marketing campaigns and business priorities.
• Write compelling stories, case studies, thought leadership articles, press releases and award submissions that showcase our brands.
• Lead website content, SEO and content optimisation to improve visibility, engagement and customer experience.
• Create engaging content across multiple channels, including social media, video, photography and multimedia, working closely with the Brand & Creative Manager.
• Support internal communications, employer branding and marketing activity across all three businesses.
• Monitor content performance, analyse results and use insight to continuously improve engagement and campaign effectiveness.
• Stay up to date with content marketing, SEO, AI and emerging trends, bringing fresh ideas and innovative approaches to the team.

Requirements

• At least three years' experience in content marketing, communications, PR, journalism or copywriting.
• Exceptional writing, editing and storytelling skills, with experience creating content across websites, blogs, social media, email marketing and PR.
• A strong understanding of SEO, content marketing and audience engagement.
• Experience using WordPress and AI tools to support content creation and research.
• Excellent organisational skills, with the ability to manage multiple projects and deadlines.
• A proactive, curious and creative approach, with a passion for uncovering and sharing great stories.
• Strong communication and relationship-building skills, with the confidence to work collaboratively across the business.
• Commercial awareness and an understanding of how content supports brand growth, lead generation and customer engagement.

Preferred

• Experience within childcare, education, healthcare or another service-based industry.
• Experience managing PR and media relationships.
• Knowledge of HubSpot or similar CRM platforms.
• Experience creating video scripts or multimedia content.

Benefits

• Competitive salary
• Hybrid working
• 33 days annual leave including bank holidays
• Holiday purchase scheme
• Perkbox employee benefits platform
• Company pension
• Branston Golf and country club membership
• The opportunity to be part of an ambitious and growing organisation
• Employee discount
• Enhanced maternity leave
• Enhanced paternity leave
• Gym membership
• Health & wellbeing programme
• On-site parking
• Referral programme