Responsibilities

• Social Media Strategy
• Develop and own the overall social media strategy across Instagram, TikTok, YouTube Shorts and other emerging platforms.
• Create structured monthly content calendars aligned with business objectives.
• Plan campaigns around key treatments including Invisalign, smile makeovers, implants and patient success stories.
• Analyse content performance and continually optimise strategy using data and insights.
• Content Planning & Storytelling
• Turn real patient journeys into compelling social content.
• Develop repeatable content formats that educate, entertain and convert.
• Position our clinicians as trusted experts through educational and authority-building content.
• Write content concepts, hooks, scripts and talking points.

Requirements

• Proven experience developing and leading social media strategy for a brand or organisation.
• Strong understanding of Instagram, TikTok and YouTube Shorts.
• Excellent videography and video editing skills.
• Experience planning and producing high-quality short-form content.
• Confident directing clinicians, business owners or clients on camera.
• Strong understanding of storytelling, audience psychology and content that drives enquiries—not just views.
• Experience using editing software such as Adobe Premiere Pro, DaVinci Resolve, Final Cut Pro or CapCut.
• Strong organisational skills with the ability to manage multiple projects simultaneously.
• Commercial mindset with an understanding of performance metrics and content optimisation.

Preferred

• Desirable
• Experience within dentistry, healthcare, medical aesthetics or other premium service industries.
• Experience leading or mentoring creative teams.
• Photography experience.