Responsibilities

• Content engine and strategy
• Build and run Myzone’s global content engine across both B2B and B2C audiences
• Develop and deliver content across key pillars:
• Product (how Myzone works, features, use cases)
• Proof (case studies, customer stories, community)
• Motivation / MoTech narrative
• Turn internal knowledge (product, sales, customer success, leadership) into clear, structured, and scalable content
• Own and maintain a prioritised content roadmap aligned to commercial objectives
• Demand and conversion
• Ensure content supports both demand creation (awareness, engagement) and conversion (enquiry, purchase, adoption)

Requirements

• Senior level experience in content, marketing, or growth roles within fitness, tech, SaaS, or consumer brands
• Strong writing and storytelling skills, with the ability to turn complex ideas or product features into clear, compelling content
• Comfortable working across both B2B and B2C audiences, with an understanding of how content supports different stages of the funnel
• Commercially minded, with a clear understanding of how content drives demand, conversion, engagement, and revenue
• Able to turn unstructured input (from product, sales, or customers) into structured, high-quality output
• Experience working across multiple channels, including web, email/CRM, social, and short-form video
• Confident collaborating cross-functionally with creative, digital, CRM, product, and sales teams
• Comfortable working at pace, with a bias toward action and delivery over perfection
• Strong organisational and prioritisation skills, with the ability to manage multiple projects and stakeholders
• Data-aware, with experience using performance insights to improve content effectiveness over time

Preferred

• Experience in the fitness industry or adjacent categories is a plus, but not essential

Benefits

• Hybrid or remote working
• Flexible working hours
• 25 days holiday per annum, plus bank holidays
• Additional holiday opportunities via Myzone Team challenges
• 5% employee pension contribution, 3% employer contribution
• Free Myzone wearable and/or Myzone Go subscription