Responsibilities

• Build Blue’s UK presence
• Establish Blue’s presence across the channels that matter most to our UK audiences.
• Develop distinctive positioning, messaging and content for B2B and B2C audiences.
• Build awareness and trust with schools, education professionals, parents and students.
• Identify the conversations, communities and opportunities where Blue should have a voice.
• Own Blue’s UK content strategy and turn it into consistent execution.
• Find compelling stories within Blue’s expertise, founders, products and the wider education landscape.
• Personally create content across formats including short-form video, social, thought leadership, email and educational content.
• Turn complex educational topics into clear, engaging stories.
• Experiment with brand-led, founder-led and creator-style content.

Requirements

• You’ll probably have around 4–6 years’ experience across content marketing, growth marketing, brand, social, community or a combination of these areas.
• We’d like to see evidence that you can:
• Build awareness and audiences from a relatively low starting point.
• Personally create compelling content rather than relying entirely on agencies or a content team.
• Find interesting stories, insights and angles that others might miss.
• Understand what makes content work organically.
• Adapt messaging and content for different B2B and B2C audiences.
• Experiment quickly and turn results into better decisions.
• Translate complex subjects into simple, engaging stories.
• Combine strong creative instincts with commercial judgement.

Preferred

• Experience within education, EdTech or another early-stage environment would be valuable but isn’t essential.

Benefits

• Private medical insurance.
• Paid annual leave and public holidays.
• Professional development support and access to leading AI and marketing tools.
• Budget for content production, experimentation, creators, events and relevant marketing platforms.