Content Engineer at Benchmark Mineral Intelligence | London, UK | £55K/yr – £60K/yr

Content Engineer

London, UK (Hybrid)

£55K/yr – £60K/yrMid Level3+ years expFull time

Posted 2 months ago

Job Summary

Own the email lifecycle and pipeline impact using HubSpot driven journeys, with a strong focus on structured content, segmentation and measurable revenue results.

Email infrastructure and reporting: own workflows, templates, sequences, smart content, and ongoing performance insight.

Job Description

Own the email marketing calendar – working with Head of Marketing to deliver email campaigns that align with broader content strategy. End to end self-sufficiency - build, deployment and reporting.
Partner with sales on lifecycle journeys and campaigns that support commercial priorities.
Build and optimise lifecycle nurture flows for MQL development to pull contacts through the funnel. Includes multi-step sequences for prospects based on interest and behaviour.
Experiment with AI workflows to scale content personalisation, repurposing and campaign production
Ensure continuity between email journeys and conversion experiences.
Partner with sales as a marketer that is accountable for pipeline and revenue results, not just top of funnel metrics and engagement data.
Own HubSpot email and lifecycle infrastructure— workflows, sequences, templates, smart content and reporting
Develop and govern content taxonomy and tagging frameworks — ensuring content is structured for personalisation, segmentation, and reuse across channels
Stay current on HubSpot capabilities and proactively identify ways to use new features or automation to improve efficiency and output
Build and maintain a robust segmentation framework across our contact database, ensuring sends are relevant, targeted, and respect contact preferences
Use behavioural signals, intent data and engagement patterns to design smarter customer journeys and avoid overcontacting
Own email channel metrics — open rates, click rates, conversion rates, MQLs generated, pipeline influenced, and revenue attributed
Own insight and recommendations from email performance — identifying opportunities to improve engagement, conversion and revenue impact
Run structured A/B tests on subject lines, send times, content format, and CTAs — with a disciplined approach to learning and iteration
Maintain deliverability health across our sending domains, monitoring bounce rates, spam complaints and sender reputation

- ~3 years of B2B email marketing experience, ideally in a subscription, SaaS, data or media environment
- Hands-on HubSpot proficiency — you've built workflows, managed lists, set up sequences, created templates, and pulled reports yourself
- A content engineering mindset — you think about content as structured, reusable infrastructure, not just individual assets
- Tech-minded — comfortable exploring new tools, using AI to improve efficiency, and thinking systematically about how content is created and delivered
- A data-first approach — you care about CRM data quality and take ownership of keeping it accurate and useful
- Commercially aware — you understand the connection between email activity and pipeline, and you report against it
- Collaborative and organised — you work well with sales, content and ops teams, and manage a busy calendar without dropping balls
- Naturally curious about AI — you’re already experimenting with tools to make marketing faster and smarter

Experience with ZoomInfo, LinkedIn Sales Navigator, or similar tools for data enrichment
Exposure to AEO or SEO content structuring — understanding how content organisation supports discoverability

Competitive Salary
25 Days Holiday (fixed) + 1 day off for your Birthday
2 Mental health days per year
Statutory Pension Contribution
Salary Sacrifice
Staff social events

Benchmark Mineral Intelligence

Benchmark Mineral Intelligence provides mine to grid battery supply chain intelligence- integrating upstream raw materials through batteries, EVs, charging and energy storage. Following our 2024 acquisition of downstream intelligence leader Rho Motion, we operate with more than 100 analysts: the world’s largest dedicated team specialising in energy transition supply chains.Our price assessments, forecasts, sustainability analysis, bespoke consultancy and global events are trusted worldwide to deliver clarity and confidence in complex markets. With breadth across the full supply chain, depth from direct expert analyst access, and a reputation for data integrity, Benchmark is relied on by industry leaders, governments and investors in 60+ countries.

Founded in 2014

London Colney, England, GBR

145 employees (10 in marketing)

www.benchmarkminerals.com