Responsibilities

• Plan and film original short-form videos for TikTok, Reels and YT Shorts
• Be the on-screen personality for regular content across TikTok, Instagram Reels, and YouTube Shorts
• Take ownership of video storytelling: planning, scripting and filming content independently or with internal support
• Work with the marketing team to align video content with campaign activity, offers, product launches, and showroom events
• Generate ideas and contribute to the weekly social content rhythm — you’ll be a key part of our creative process
• Stay on top of trends, memes, formats and sounds — and use them to drive relevance
• Turn product features, offers, FAQs and customer moments into engaging content
• Write engaging captions and call-to-actions when needed

Requirements

• Confident on camera with a strong, natural presenting style
• Creative and tuned in to what works on TikTok and Instagram
• Self-starting — able to plan, film and execute without waiting for perfect conditions
• Collaborative — happy to work with others on ideas and content shoots
• Comfortable filming using a phone or camera (no professional lighting/sound needed)
• Organised and consistent — can stick to a weekly content rhythm
• Passionate about helping customers, sharing useful info, and showcasing product in a non-salesy way
• Resilient – able to handle feedback, stay positive under pressure and keep creating when it’s busy
• Excited by the opportunity to work independently – no hand holding, just momentum
• Proactive – always looking for the next idea, the next post, the next way to improve

Preferred

• Basic CapCut / TikTok editing skills
• Interest in cars, technology, or EVs
• Previous experience creating content for a personal or brand account
• Experience going live on social or engaging with comments/community

Benefits

• A chance to shape the voice and personality of a national automotive brand online
• Support from an in-house team to help produce, post and promote your content
• Freedom to test ideas, experiment and create in real-time
• Company benefits, development opportunities, and the chance to grow your own following as part of our brand