Responsibilities

• Scaling to over 30 TikTok videos per week
• Producing up to 10 Instagram reels per week
• Owning end-to-end content filming, gathering, editing, filing and publication
• Track social media, wellbeing, and cultural trends to shape content strategy.
• Pitch creative concepts in team brainstorms.
• Manage multiple projects and deadlines while maintaining output quality.
• Repurpose top-performing organic content into ad-ready formats for paid channels.
• Collaborate to optimise content based on data and trends.
• Analyse what content is working and amplify it with tweaks and new ideas.