Responsibilities

• Produce UGC-style video and photo content from brief, shooting and editing in your own space
• Interpret brand tone accurately and translate it into content that feels native to platform
• Deliver to spec on TikTok, Instagram Reels, and other short-form formats - including hooks, pacing, and CTAs that drive action
• Iterate based on feedback from our team and the brand
• Hit deadlines and communicate clearly throughout

Requirements

• Platform fluency. You understand how platforms work - what stops the scroll on TikTok, what converts on a PDP, what feels native versus forced. You know the difference between content that gets views and content that drives action, and you know how to make the latter.
• Craft. You can shoot, edit, and deliver to a brief without losing what makes UGC feel real. You understand lighting, audio, pacing, and the subtle things that separate genuine content from produced content.
• Professionalism. You take direction, interpret a brand's tone accurately, and treat deadlines as part of the craft. You communicate clearly and flag issues early rather than going quiet.
• Curiosity. You pay attention to what's performing across categories, you test, and you bring that knowledge into every brief you take on.

Preferred

• Existing portfolio of UGC work (paid or organic)
• Experience producing content for specific verticals (beauty, health, food, fitness, tech, parenting)
• Comfort on-camera as well as behind it
• Your own kit (camera/phone, lighting, audio)