Responsibilities

• Own the end‑to‑end content strategy across e‑commerce, social, digital, and brand channels.
• Develop a unified content roadmap aligned with product drops, marketing campaigns, and business goals.
• Maintain and evolve the brand voice, identity, and storytelling style.
• Oversee product descriptions, landing pages, visuals, lifestyle imagery, and conversion‑driven content.
• Ensure all e‑commerce content is optimized for UX, SEO, and sales performance.
• Drive the content vision for social channels (Instagram, TikTok, YouTube, X, LinkedIn).
• Own content calendars, publishing frameworks, and platform‑specific storytelling.
• Collaborate with influencers, creators, and ambassadors to produce authentic brand stories.
• Ensure timely content production around trends, culture moments, and product launches.
• Lead the creation of videos, photo shoots, campaign assets, and short‑form content.

Requirements

• At least 4 years of experience in a similar role
• Previous experience or a strong interest in footwear or fashion
• Demonstrable success growing engagement, community, brand awareness, and/or revenue through content.
• Strong copywriting and storytelling abilities.
• Understanding of brand voice development and brand positioning
• Understanding of production workflows and managing photographers, videographers, and agencies
• Confident measuring and reporting on content performance