Responsibilities

• This is a hands-on making role. You shoot, you edit, you publish, you look at the numbers, and you do it again next week.
• Short-form vertical video. The core of the job — TikTok, Instagram Reels, YouTube Shorts. Consistent volume every week, not one polished film a quarter.
• Filming with real subcontractors. On sites and at merchant branches: talking heads, day-in-the-life, “here is what I got back this month”. Real people, real numbers, no actors.
• Facebook trade group content. This is where our audience actually congregates. Content that works there looks nothing like content that works on Instagram, and you will need to know the difference.
• Plain-English explainers. CIS deductions, what a refund actually is, the expenses nobody is claiming. Take something genuinely dull and make it worth thirty seconds.
• App store and product creative. Screenshots, preview video and store copy for the App Store and Google Play.
• Copy in the same voice. Website, email, push notifications, in-app text. One voice across everything the user sees.
• Repurposing. One shoot should produce a fortnight of assets across four channels. Being efficient about this is most of the craft.
• Briefs for outside creators. We work with UK trade creators. You give them the hooks, formats and reference material so their content lands as well as ours.
• The calendar and the pipeline. A content plan people can see, and a production process that keeps running when you are on a shoot.

Requirements

• A portfolio of short-form video you shot, edited and published yourself. This matters more than your CV. Send links.
• An account, channel or page you grew — with the numbers, and an honest account of what worked and what did not.
• Self-sufficient production: filming on phone or camera, editing in CapCut, Premiere or similar, subtitles, sound, hooks, pacing.
• Native-standard British English, and the ability to write the way trades actually talk — not how a marketing department imagines they talk.
• Willing and able to walk onto a site, talk to a stranger in a hi-vis, and get him comfortable on camera.
• Organised enough to run a calendar and ship consistently without being chased. We are async — nobody will be standing over you.

Preferred

• A trade background, or family in the trade. Genuinely the single biggest advantage you can bring to this role.
• Content about money, tax or personal finance for a non-expert audience.
• App or product marketing, including ASO.
• Motion graphics, Figma, or basic design skills.
• Paid social creative — building and testing ad variants, not just organic.
• Your own camera, lighting and audio kit.

Benefits

• Full creative ownership of how a new app talks to its audience — you set the voice.
• Remote-first and async. We write things down instead of holding meetings about them.