Responsibilities

• the thinking: from a detailed content and creative audit of a client and their competitors, you'll quickly understand the current state and be able to strategise and communicate where where need to move our content and creative strategy. you'll bring this to live across a variety of content types and platforms, giving a time and place appropriate brand experience that feels cohesive to the customer.
• the doing: once the client has approved the approach / thinking / recommendation, you'll be able to convert the end-state into a working delivery plan, this may see you writing new content, optimise on-site copy, drafting organic social posts, improving our paid ad copy, generating new images and ad assets to improve performance, and bringing in new resource as needed when the work is bigger than one person.
• performance: when the work is done, really - it has just begun. from here, you&aposre able to connect the content to commercial outcomes in the most appropriate way. does the blog page rank well? did the optimisations improve traffic or CTR? do our new ads drive better quality leads? if yes - what's the commercial value of this often hard to quantify channel?

Requirements

• minimum of three days in the office
• experience across multiple channels
• ability to write, edit and optimise content with good pace while following brand guidelines
• comfortable in research mode
• able to lean into tools to guide strategy and production, be it keyword tools, Ahrefs, Screaming Frog, GA4, Search Console and/or any social analytics
• curiosity about how platforms work and how content performs

Preferred

• tested a variety of relevant tools