Responsibilities

• Identify target audiences via research and consumer segmentation to better understand how the consumer interacts with our brand and what will trigger desired actions from them.
• Have primary responsibility for the website as a source of information, a platform for the brand and a key method to convert visitors to subscribers and members.
• Be responsible for development of the site with IT, to map user journeys and to ensure the effective integration with other commercial domains such as Tckty and the shop.
• Have primary responsibility for our paid digital marketing campaigns such as Google PPC, Social PPC and other channels. Regularly assess metrics to monitor performance and changes in tactics.
• Support the Senior Marketing Manager in the identification of new channels to market including social media, influencer management and external PR support.
• Deliver elements of the product marketing plan to support the launch of books&merchandise to the direct market (Amazon, eshop).
• Work with the Membership Marketing Officer to develop the consumer facing plans around key festivals.
• Support the marketing of the CAMRA lottery outside our membership base.
• Provide input into commercial partnerships as developed by the Business Development Manager.
• Primary day-to-day contact with Communications & Campaigns ensuring alignment on objectives and establishing good working practices.

Requirements

• At least two previous marketing roles preferably with a strong digital / lead gen / performance marketing bias
• Excellent communication skills
• A strong working knowledge of digital channels especially PPC and web CMS / analytics
• Able to work in a small team and be a positive contributor to overall department objectives.
• Target driven.
• Strong analytical skills with a propensity to review results and propose changes.
• Confident and with the ability to work across departments.
• Some agency management skills preferable.
• Some artworking skills (Adobe Suite, InDesign, Figma)

Preferred

• Some agency management skills preferable
• Some artworking skills (Adobe Suite, InDesign, Figma)

Benefits

• Casual dress
• Company pension
• Employee discount
• Flexitime
• On-site parking